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Sustainability
ver BAT Social Report

www.bat.com

4/7/02

2:13 pm

Page 2

BRITISH AMERICAN TOBACCO
SOCIAL REPORT 2001/2002

01 BAT Social Report

4/7/02

1:51 pm

Page 1

CONTENTS
1

INTRODUCTION

1.1

Foreword
Martin Broughton, Chairman, British American Tobacco p.l.c.
Paul Adams, Managing Director, British American Tobacco p.l.c.
British American Tobacco at a glance
Our approach to social reporting
Stakeholder dialogue
Seeking best practice: independent standards, verification, expert guidance
Group CSR governance
What we learned in the first cycle
Stakeholder global issues landscape

1.2
1.3

1.4

2

2
2
4
6
9
10
15
20
22
25

2

ISSUES AROUND TOBACCO

26

2.1
2.2
2.3
2.4
2.5
2.6

The risks of smoking, consumer information and public smoking
Can the risks be reduced?
Tackling under age smoking
Marketing: communicating responsibly with consumers
Tobacco regulation and lobbying
Contraband and counterfeit

26
37
44
51
58
63

3

ENVIRONMENTAL MANAGEMENT

70

4

MATERIALS SUPPLY CHAIN

80

5

THE WORK PLACE

92

6

BUSINESS INTEGRITY AND HUMAN RIGHTS

102

7

COMMUNITY AND CHARITABLE DONATIONS

106

8

LOOKING AHEAD

110

9

BUREAU VERITAS: VERIFICATION STATEMENT

113

APPENDIX

Contents

120

10
10.1

10.2
10.3
10.4

10.5

11

Social reporting
Coverage of our social reporting
Stakeholder dialogue
Exclusions and limitations
Aiming for alignment with AA1000
Issues around tobacco: Marketing
International Tobacco Products Marketing Standards
Materials supply chain
British American Tobacco Child Labour Policy
Environmental management
Group companies’ environmental activities 2001
Environmental performance against GRI indicators
The work place
British American Tobacco Statement of Employment Principles
Group companies’ occupational health and safety activities 2001
Work place performance against GRI indicators
WE WELCOME YOUR



References: to British American Tobacco when denoting opinion refer to the company British American Tobacco p.l.c. and when denoting tobacco business activity refer collectively to its group of operating companies. 156 Published June 2002

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