Sustainability Marketing Practices of Samsung Electronics

Sustainability Marketing Practices of Samsung Electronics

Table of Contents

Executive Summary…………………………………………………………………………………… 3
Introduction………………………………………………………………………………………………. 3
Macro Issues……………………………………………………………………………………………… 3
Theoretical Review of Sustainable marketing issues………………………………….. 4
Review of Samsung’s sustainable marketing practices……………………………….. 6
Recommendations…………………………………………………………………………………….. 8
Conclusion…………………………………………………………………………………………………. 9
References………………………………………………………………………………………………… 10

Executive Summary
The modern business environment, globalization and increased public awareness have influenced companies to engage themselves in sustainable activities. The companies and policy makers are in the phase of developing and improving existing business practices for sustainable development of the surrounding. Furthermore, the companies design their marketing activities to support the companies’ sustainable activities in the development of the sustainable surrounding. Samsung Electronics is one of the responsible companies following sustainable business practices. However, the company needs to improve its communications and marketing efforts to strengthen its marketing mix and brand reputation.
Introduction
Corporate sustainability has become an important concern for stakeholders (both direct and indirect) and the media. Globalization has increased the need for proper communication and sustainable marketing activities for sustainable growth of organizations. Due to the increasing in pollution and climate change around the world, environmental executives, media, stakeholders and policy makers have realized that companies should engage themselves in sustainable activities. To understand the sustainable practice of a multinational company, this report is design to analyze the concept of sustainable marketing and the Corporate Social Reporting of Samsung Electronics.
Macro Issues
There are many internal and external factors

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