Sustainability within Hotels on Cran Canaria
“Sustainable hotels and the sustainable need of customers at Gran Canaria”
Martinus Rouss , Taco Lamm, Jakob Ulcnik, Jonathan Croes and Vincent van Engelen
30.02.2012
Research Report Hotels & Sustainability
“The Earth provides enough to satisfy every man’s needs, but not every man’s greed.”
Mahatma Gandhi
Page 1 of 84
Research Report Hotels & Sustainability
“Sustainable hotels and the sustainable need of customers at Gran Canaria”
Consultant Mrs. Karin Bras
Tutor Mr. Zac Woolfitt
Project Group B2 Class A
Martinus Rouss
Taco Lamm
Jakob Ulcnik
Jonathan Croes
Vincent van Engelen
Page 2 of 84
Research Report Hotels & Sustainability
Summary
The project group has been commissioned by Thomas Cook to conduct research on the subject; sustainability1. Focusing on two sides: the supply side which are sustainable hotels and on the demand side looking at the need of sustainability of the customers, at the destination: Gran
Canaria.
Desk research
To start the research proposal there was desk research done for orientation in order to get a better understanding of the subject; sustainability. This subject has been divided in three parts, sustainability in general, sustainability in hospitality and the sustainable need of customers. This gave a clear overview of what sustainability entailed and used to derive the following theories that have been chosen to be the basis for the preparation of the research. The main theories used are: People, Profit, Planet; 3P’s2 and the Shades of green3.
Theory: 3p’s
The 3P’s theory has been used as a tool to see whether accommodations are operating in a sustainable way. This has been done in the form of 20 interviews that have been conducted with accommodation employees who have different positions This theory is also used for some questions in the 100 questionnaires filled out by tourists/customers.
Theory: Shades of green
The “shades of green” is a tool to measure to what extent
Martinus Rouss , Taco Lamm, Jakob Ulcnik, Jonathan Croes and Vincent van Engelen
30.02.2012
Research Report Hotels & Sustainability
“The Earth provides enough to satisfy every man’s needs, but not every man’s greed.”
Mahatma Gandhi
Page 1 of 84
Research Report Hotels & Sustainability
“Sustainable hotels and the sustainable need of customers at Gran Canaria”
Consultant Mrs. Karin Bras
Tutor Mr. Zac Woolfitt
Project Group B2 Class A
Martinus Rouss
Taco Lamm
Jakob Ulcnik
Jonathan Croes
Vincent van Engelen
Page 2 of 84
Research Report Hotels & Sustainability
Summary
The project group has been commissioned by Thomas Cook to conduct research on the subject; sustainability1. Focusing on two sides: the supply side which are sustainable hotels and on the demand side looking at the need of sustainability of the customers, at the destination: Gran
Canaria.
Desk research
To start the research proposal there was desk research done for orientation in order to get a better understanding of the subject; sustainability. This subject has been divided in three parts, sustainability in general, sustainability in hospitality and the sustainable need of customers. This gave a clear overview of what sustainability entailed and used to derive the following theories that have been chosen to be the basis for the preparation of the research. The main theories used are: People, Profit, Planet; 3P’s2 and the Shades of green3.
Theory: 3p’s
The 3P’s theory has been used as a tool to see whether accommodations are operating in a sustainable way. This has been done in the form of 20 interviews that have been conducted with accommodation employees who have different positions This theory is also used for some questions in the 100 questionnaires filled out by tourists/customers.
Theory: Shades of green
The “shades of green” is a tool to measure to what extent
Bibliography: Marcus, J., Dam, N. (2007) Organisation and Management, Noordhoff Uitgevers), The Netherlands. Font, X., Buckley, R.C. (edited by) (2001) Tourism ecolabelling: certification and promotion of sustainable management, CABI Publishing New York, USA Swarbrooke, J. (1999) Sustainable tourism management, CABI Publishing New York, USA Saunders, M., Lewis, P., Thornhill, A., (2009) Research methods for business students (5th ed.), Pearson Education Limited, Edinburgh Gate, Crouch, G.I. (2004) consumer psychology of tourism, hospitality and leisure (volume 3), CABI Publishing New York, USA Reports Accor, ‘The 2010 Annual Report’ (published in May 2011) Brundtland, G Woolfit, Z. (2010) Trends in Tourism, Lecture 3. Inholland University, Diemen Van Hal, M