Sustainable Growth
EXECUTIVE SUMMARY
This report provides a review as to whether it is possible to have prosperity without growth.
The following six (6) themes are reviewed in order to determine their effect on the economy (and the Colorful
Corporation):
3
1. Ecology & sustainability;
2. Population & demographics;
3. Science & technology;
4. Economy;
5. Geopolitics & security; and,
6. Society & culture.
The aim of this report is to provide recommendations in order to determine: 1. Whether it is possible to have prosperity without growth;
2. The review of themes that affect/determine a sustainable economy (and the effect on the Colorful
Corporation); and,
3. A proposed strategy for CEO consideration which would result …show more content…
Low unemployment;
2. High consumer demand with high output (to meet demand);
3. Efficient use of resources;
4. Consumers maintain high buying power; and,
5. Creditors provide increase of the availability of consumer credit.
As shown in Figure 1, economic prosperity is a phase within the life cycle and as such it cannot be sustained for an unlimited period of time (Brown & Garver, 2008). Prosperity ends when the forces driving the growth
(and the upward trend) become progressively weak leading to:
1. Profit inflation;
2. Over optimism in the market;
3. Resources become scarce or under such demand they are no longer cost effective; and,
4. Lack of market stability and confidence by consumers.
With reference to the above and reviewing the theories (from an economic perspective), it is not possible for prosperity to occur without some form of market upturn which results in growth. A particular business cycle trend or shift is caused and conditioned by a number of factors, both exogenous and endogenous …show more content…
12. Option #5: Devise key goals and objectives for the short-term and long-term with reference to adopting more sustainable practices, then audit progress on a continuous basis.
13. Option #6: Investigate internally and externally to best understand the most effective way to approach and implement these strategies.
14. Option #7: Undertake education programs to all employees to raise awareness about consumerism and excessive consumption. − A case study conducted by Atkinson (2000) showed that that sustainability within business can lead to the following benefits:
7. Increased revenue;
8. Reduction in operating costs;
9. Reduction in carbon footprint;
10. Increase employee productivity;
11. Reduce employee turnover (and attrition expenses); and,
12. Reduce strategic and operational risks
7.0 RECOMMENDATIONS Based on the conclusions, it is recommended that:
− Colorful Corporation adopt all options provided in Section 5.0.
− Colorful Corporation’s management meet to discuss the best means of implementing these
13
strategies as there will be an associated transition
This report provides a review as to whether it is possible to have prosperity without growth.
The following six (6) themes are reviewed in order to determine their effect on the economy (and the Colorful
Corporation):
3
1. Ecology & sustainability;
2. Population & demographics;
3. Science & technology;
4. Economy;
5. Geopolitics & security; and,
6. Society & culture.
The aim of this report is to provide recommendations in order to determine: 1. Whether it is possible to have prosperity without growth;
2. The review of themes that affect/determine a sustainable economy (and the effect on the Colorful
Corporation); and,
3. A proposed strategy for CEO consideration which would result …show more content…
Low unemployment;
2. High consumer demand with high output (to meet demand);
3. Efficient use of resources;
4. Consumers maintain high buying power; and,
5. Creditors provide increase of the availability of consumer credit.
As shown in Figure 1, economic prosperity is a phase within the life cycle and as such it cannot be sustained for an unlimited period of time (Brown & Garver, 2008). Prosperity ends when the forces driving the growth
(and the upward trend) become progressively weak leading to:
1. Profit inflation;
2. Over optimism in the market;
3. Resources become scarce or under such demand they are no longer cost effective; and,
4. Lack of market stability and confidence by consumers.
With reference to the above and reviewing the theories (from an economic perspective), it is not possible for prosperity to occur without some form of market upturn which results in growth. A particular business cycle trend or shift is caused and conditioned by a number of factors, both exogenous and endogenous …show more content…
12. Option #5: Devise key goals and objectives for the short-term and long-term with reference to adopting more sustainable practices, then audit progress on a continuous basis.
13. Option #6: Investigate internally and externally to best understand the most effective way to approach and implement these strategies.
14. Option #7: Undertake education programs to all employees to raise awareness about consumerism and excessive consumption. − A case study conducted by Atkinson (2000) showed that that sustainability within business can lead to the following benefits:
7. Increased revenue;
8. Reduction in operating costs;
9. Reduction in carbon footprint;
10. Increase employee productivity;
11. Reduce employee turnover (and attrition expenses); and,
12. Reduce strategic and operational risks
7.0 RECOMMENDATIONS Based on the conclusions, it is recommended that:
− Colorful Corporation adopt all options provided in Section 5.0.
− Colorful Corporation’s management meet to discuss the best means of implementing these
13
strategies as there will be an associated transition