Sustainable Tourism Jamaica
Module Title:
Sustainable Tourism Planning
Assessment Title:
Coursework Assessment
Topic 1:
The Master Plan for Sustainable Tourism Development in
Jamaica
Course: BSc (Hons) Tourism Management
Student Name: Chan Sze Nga, Celia
Shape student number: 127001766
SHU student number: 91207470
Jamaica is an island which located in the Southwest Caribbean Sea. It is the third large island in the region with incredible scenic beauty and many natural resources.
Tourists are attracted to visit not only because of its sunshine and the beaches, but also its rich cultural life. The national motto of this country is “Out of many, one people”
(Gritzner, 2004:11). That means there is an ethnic diversity with different popular culture in Jamaica, such as those Jamaicans’ African heritage and British formal behavior. Jamaica has a long history of tourism development like the other countries, and the region as a whole has a huge tourist growth during the 1970s and early 1980s
(Trans Africa Forum, 2000). However, the growth decline since 1990s. To reboot and keep the tourism development in a sustainable way, a national master plan was carried out by the Ministry of Tourism and Sport, the former of Ministry of Industry and
Tourism, in 2002.
According to the United Nation World Tourism Organization (2011), Tourism development master plan is to formulate a long-term development framework for tourism in ten to twenty years with emphasis on policy and strategy, planning, institutional strengthening, legislation and regulation, product development and diversification, marketing and promotion, tourism infrastructure and superstructure, economic impact of tourism and tourism investment, human resource development, and socio-cultural and environmental impacts of tourism. The Master Plan for
Sustainable Tourism Development in Jamaica is a national plan for Jamaica tourism over ten years from 2000 to 2010. As the master plan aims to move the tourism
Sustainable Tourism Planning
Assessment Title:
Coursework Assessment
Topic 1:
The Master Plan for Sustainable Tourism Development in
Jamaica
Course: BSc (Hons) Tourism Management
Student Name: Chan Sze Nga, Celia
Shape student number: 127001766
SHU student number: 91207470
Jamaica is an island which located in the Southwest Caribbean Sea. It is the third large island in the region with incredible scenic beauty and many natural resources.
Tourists are attracted to visit not only because of its sunshine and the beaches, but also its rich cultural life. The national motto of this country is “Out of many, one people”
(Gritzner, 2004:11). That means there is an ethnic diversity with different popular culture in Jamaica, such as those Jamaicans’ African heritage and British formal behavior. Jamaica has a long history of tourism development like the other countries, and the region as a whole has a huge tourist growth during the 1970s and early 1980s
(Trans Africa Forum, 2000). However, the growth decline since 1990s. To reboot and keep the tourism development in a sustainable way, a national master plan was carried out by the Ministry of Tourism and Sport, the former of Ministry of Industry and
Tourism, in 2002.
According to the United Nation World Tourism Organization (2011), Tourism development master plan is to formulate a long-term development framework for tourism in ten to twenty years with emphasis on policy and strategy, planning, institutional strengthening, legislation and regulation, product development and diversification, marketing and promotion, tourism infrastructure and superstructure, economic impact of tourism and tourism investment, human resource development, and socio-cultural and environmental impacts of tourism. The Master Plan for
Sustainable Tourism Development in Jamaica is a national plan for Jamaica tourism over ten years from 2000 to 2010. As the master plan aims to move the tourism
References: BUCAR, Kristina, SKORIC, Saneia and PREBEZAC, Darko (2010). COOPER, C. (1995). Strategic Planning for Sustainable Tourism : The Case of the Offshore Islands of te UK GRITZNER, Janet (2004) Jamaica. Chelsea House Publications. INSKEEP, E. (1994). National and Regional Tourism Planning. Methodologies and Case Studies MEREDITH, Wray (2011). Adopting and implementing a transactive approach to sustainable tourism planning: translating theory into practice MANNING, Gareth (2008). Government to review tourism master plan Environmentalists want policy with teeth. [online]. Sunday Gleaner. 27 April. Last accessed 10 December 2012 2# PADIN, Carmen(2012) "A ssustainable tourism planning model: components and RITCHIE, Brent J.R. and CROUCH, Geoffrey I (2003). The competitive destination - a sustainable tourism perspective RUHANEN, Lisa M and WHITFORD, Micehlle M (2010). Australian indigenous tourism policy: practical and sustainable policies? Journal of Sustainable Tourism. SCHERMERHORN, J.R. (1996). Management, 5th ed. New York: John Wiley & Sons. Trans Africa Forum (2000) . The impact of tourism in the Caribbean. [online] last accessed 13 December 2012 at United Nation World Tourism Organization (2011). UNWTO Technical Product Portfolio UNCSD (2001). United Nations commission on sustainable development, Rep 9th Session