Sustainablity
What is the use of Sustainability in Business Strategy?
Now a days, companies continue to be involved in sustainability, and to be aligned with sustainability and their overall business strategy. Sustainability is a powerful tool in business strategy. It helps companies to stay viable and successful in the future where sustainability plays a greater role in buying decisions. A sustainable corporation makes profits for its shareholders while protecting the environment and improving lives of those with whom it interacts.
According to Deloit survey, most companies invest in their sustainability issues. Because consumers are likely to buy sustainable products, and this trend will grow up in the future. In general, companies differ in terms of sustainability’s components range in their strategies. Some considers environmental sustainability and some considers social and improving of own employees work condition. (Deloit, 2010’), sustainability in business , (http://webserver3.deloitte.com.co/us_es_sustainability_exec_survey_060110.pdf)
As a bottom line, all those components of sustainability have their own impact on companies products and image.
Are your companies claiming to use “sustainability” in their Business strategy?
The DSM company claims the following sustainability component to be part of its strategy:
3 Main components of sustainability in DSM business stratery:
• Global shifts
• Climate and energy
• Health and wellness
The main factors behind these trends includes the growth in world population and life expectancy, and the growing prosperity in economies. These factors are associated with the new needs of population around the world. With innovative, sustainable solutions, DSM tries to provide those needs. DSM creates value based on its innovation by speeding up the innovation and expand to emergence markets. By contribution to society, sustainability becomes a strategic driver of growth for the company.
Now a days, companies continue to be involved in sustainability, and to be aligned with sustainability and their overall business strategy. Sustainability is a powerful tool in business strategy. It helps companies to stay viable and successful in the future where sustainability plays a greater role in buying decisions. A sustainable corporation makes profits for its shareholders while protecting the environment and improving lives of those with whom it interacts.
According to Deloit survey, most companies invest in their sustainability issues. Because consumers are likely to buy sustainable products, and this trend will grow up in the future. In general, companies differ in terms of sustainability’s components range in their strategies. Some considers environmental sustainability and some considers social and improving of own employees work condition. (Deloit, 2010’), sustainability in business , (http://webserver3.deloitte.com.co/us_es_sustainability_exec_survey_060110.pdf)
As a bottom line, all those components of sustainability have their own impact on companies products and image.
Are your companies claiming to use “sustainability” in their Business strategy?
The DSM company claims the following sustainability component to be part of its strategy:
3 Main components of sustainability in DSM business stratery:
• Global shifts
• Climate and energy
• Health and wellness
The main factors behind these trends includes the growth in world population and life expectancy, and the growing prosperity in economies. These factors are associated with the new needs of population around the world. With innovative, sustainable solutions, DSM tries to provide those needs. DSM creates value based on its innovation by speeding up the innovation and expand to emergence markets. By contribution to society, sustainability becomes a strategic driver of growth for the company.