Preview

Suv Market

Powerful Essays
Open Document
Open Document
972 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Suv Market
[pic] [pic]

CHANGING TREND IN SUV SEGMENT- THE RISE OF COMPACT SUV

By

SWAGAT VENKATA (36279)

SHREYAS KULKARNI (36265)

Introduction

The Indian automotive industry is the sixth largest in the world in terms of production of cars and commercial vehicles with a growth rate of around 12%. India is the third largest exporter of passenger cars in Asia. With an annual production of around 3.9 million units, the Indian car industry is growing in leaps and bounds and majority of the revenues are generated through exports to European nations. The car sales in India have grown at an annual rate of 13.8% in the past five years and in FY 2012, for the first time in Indian history, the sales crossed the two million mark.

Passenger Vehicles Segment consists of passenger cars – micro car, hatchbacks, saloons & sedans, utility vehicles. Utility vehicle is divided into Sports Utility Vehicle and Multi utility vehicle.

A SUV, or sport utility vehicle, is an automotive that is defined by its capabilities. It is rugged; it combines passenger-carrying with cargo-hauling capability in a two-box design with an enclosed cargo/passenger compartment, as opposed to an open cargo compartment like a pickup truck. Originally, SUVs were built on light truck platforms, with a body bolted onto a frame. Today, many SUVs are built on car platforms, with a unibody chassis and no separate frame

The evolution of SUVS can trace its roots to the debut of General Motors' Chevrolet Suburban in 1935 and its sister, the GMC Carryall. The Suburban and Carryall were truck-based station wagons designed to carry up to eight passengers. These early SUVs were designed to transport forest workers and members of the Civilian Conservation Corps to remote areas. The modern concept of the SUV began evolving in the 1960s with the growing popularity of the Wagoneer. The Wagoneer, which served as a template for all future SUVs, was the first luxury 4x4 family car

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Limousines are an elegant and comfortable means of transport, and are far more preferred than plain rent-a-car arrangements. The car rental business, however, has diversified from the classic black stretch limo to a more diversified and modern vehicle fleet ranging from sedans, limo buses, and even stretch SUV 's with huge seating capacities.…

    • 346 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Res/341 Data Collection

    • 1381 Words
    • 6 Pages

    The first peer-reviewed article was showing how in the 1950s, SUV’s (sport utility vehicle) sales increased tremendously with baby boomers. People were in need of larger vehicles to accommodate their entire family. This was not just for domestic vehicles this also included foreign vehicle. With so many people interested in purchasing the SUV’s, this led to other car companies designing more comfortable, larger vehicles.…

    • 1381 Words
    • 6 Pages
    Better Essays
  • Good Essays

    The Flaws of SUVs

    • 788 Words
    • 4 Pages

    Sport utility vehicles, better known as SUV's, propose a hazard to other drivers on the road as well as their occupants. In addition to being unsafe they are also harmful to the environment. In the past six years SUV's have become the most popular vehicle on the roads in America and today they account for nearly fifty percent of all new vehicle sales. The annual sales of SUV's are currently on the rise as lower gas prices sweep across the nation. The combination of the SUV's hazardous nature and their rising sales makes for a very dangerous situation. Sport Utility Vehicles are harmful to the environment, hazardous to those occupying them, and create a hazard to other drivers on the road.…

    • 788 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Land rover case

    • 1155 Words
    • 4 Pages

    1. Why is Land Rover North America, Inc. launching the Discovery? 
 The successful of Japanese 4x4 proved the market potential for Discovery.
 Discovery targeted the segment of young, affluent, childless adults that wanted a vehicle to indentify with their images; another segment is conservative buyers such as family buyers and traditionalists who valued the safety and stylish of Discovery.
 The segment was in hot growth in the US.
 Fitted the trend of comfort and safe to drive.
 Discovery already had proven success in UK.
 
 
2. Why do people buy SUVs? 
 SUV was perceived safety than other vehicle.
 People liked its uniqueness, different from ordinary cars.
 It symbolized status.
 It is comfortable to drive.
 According to the Truck Study done by Maritz in 1997, the most important attributes for SUV were quality, safety and performance. The status weighted less important in the study. 
 
 
3. What is the typical SUV target consumer and what is this changing? 
 The first segment is young, rich adult with no children. They like the product to state their accomplishments and images. They like to be different from others.
 The second segment is conservative buyers, who preferred vehicles that are smart and…

    • 1155 Words
    • 4 Pages
    Powerful Essays
  • Good Essays

    Many years ago, when people had class, they drove vehicles; big square and tough bodies to keep them safe and having…

    • 797 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    perceptual map

    • 395 Words
    • 8 Pages

    Cars SUVs/Crossovers Trucks Commercial Hybrids/Electric  Diesel  Objective: Offer array of vehicles – small, medium and large; cars, utilities and trucks. Focusing on best-in-class quality, fuel efficiency, safety and smart design  Affordable vehicles  Best selling product: F series, Fiesta  Price range: F series : 26k – 52k, Fiesta: 14k  Headquarters: U.S. Chevrolet   Owned by General Motors  Types of vehicles:      Cars SUVs/Crossovers Trucks Commercial/Vans Hybrids/Electric  Diesel  Affordable vehicles  Target a wide range of markets. Affordability, safety, design, fuel efficiency  Best selling: Cruze and Silverado  Price range: Cruze: 16k MSRP, Silverado: Starting 26k BMW   Headquarters: Germany  Types of vehicles:  Cars  Hatchback, coupe, sedan, touring, roadster …

    • 395 Words
    • 8 Pages
    Satisfactory Essays
  • Good Essays

    Marketing Paper

    • 528 Words
    • 3 Pages

    The vehicle that jumps out the most is the Chevy Truck. There have been a lot of advertisements and promotions for this truck on TV lately. The Chevy Truck’s advertising slogan is “Chevy runs deep.” This slogan offers the advertising message that no matter what you need out of a vehicle, the Chevy Truck can take care of it. The Chevy Truck will last you years of usage memories. The general target audience would be customers who would need to haul heavy items, drive in the uneven terrain, and move big items. This truck is typically aimed towards males between the ages of 25-45. There are young consumers who purchase these trucks for the luxury value and there are working class males who purchase these trucks for its utility purpose.…

    • 528 Words
    • 3 Pages
    Good Essays
  • Good Essays

    I have dealt with both role conflict an role strain throughout my life and never knew the distinction between the two until recently. A role strain is when one or more expectations from a single status becomes too much for that person to handle and they are not capable to complete them. A role strain I've experienced is with my status as a employee as a File Clerk; it requires me to pick up case files for cases that are settled and no longer active, the files are entered into a data storage system and placed on a work order to be picked up and shipped off for long term storage. It takes any where from 20 minutes to 3 hours to put one case into the data system, the case files are placed in a bankers box and an average case is about six boxes.…

    • 534 Words
    • 3 Pages
    Good Essays
  • Better Essays

    The Fordasaurus

    • 853 Words
    • 4 Pages

    In the 1999 Ford released its most profitable vehicle to date. At nearly nineteen feet long and nearly seven feet wide and weighing in at about three and one half tons (Ford Excursion). The ford excursion was the largest vehicle on the road. But being the largest vehicle on the road comes at a price. You become the enemy of all the environmentalists and conservationists in the country.…

    • 853 Words
    • 4 Pages
    Better Essays
  • Powerful Essays

    The Fordasaurus

    • 1077 Words
    • 5 Pages

    I think environmentalists are right to be concerned about the environmental impact of SUVs, because, for example, the Ford Excursion emits a lot of carbon dioxide which can add into the cause of global warming compared to using a lighter car with the same interior room. Toxic chemicals emitted into the air can threaten plant and animal species in the short and long run. The market demand for bigger SUVs is or was rising. People like to travel in big cars for comfort and relative safety. Also, maybe they like to be "king of the road." Many people are not very aware of the impact that these SUVs have on our…

    • 1077 Words
    • 5 Pages
    Powerful Essays
  • Satisfactory Essays

    Cars are designed to transport people in comfort. Some cars, called vans, are designed with more seating and legroom thus they are able to fit more people. Cars are made different not only by the looks but also in size. A car is usually smaller and with that comes the advantage of better gas prices and better mileage. Thus traveling long distances in a car is cheaper. Cars also have rear, front, and all wheel drive. A car's engine is also not very strong. A car typically has 4 doors and a trunk…

    • 463 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Sat and Its Disadvantages

    • 5220 Words
    • 21 Pages

    The SAT test was originally called the Scholastic Aptitude Test, then the Scholastic Assessment Test. The name was formally changed in 2004 to the SAT Reasoning Test, although it is still commonly known simply as the SAT. It is the oldest and most widely used standardized admissions test in the United States. It measures reading, writing, and math abilities, as well as problem-solving skills.…

    • 5220 Words
    • 21 Pages
    Powerful Essays
  • Powerful Essays

    Hybrid Cars

    • 2153 Words
    • 9 Pages

    Other Hybrid cars include the Honda Insight Hybrid, Toyota Camry Hybrid; SUV’s include the Ford Escape Hybrid and the Chevrolet Equinox Hybrid. Luxury SUV’s included the Cadillac Escalade Hybrid and Lexus RX 400h.…

    • 2153 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    Economic Impact

    • 881 Words
    • 4 Pages

    Even though SUVs are the most popular type of vehicles to own, they have been criticized for many reasons, including their safety, marketing practices, fuel enonomy, pollution record and size. I will cover these issues in the remainder of the paper:…

    • 881 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    data gathering

    • 300 Words
    • 2 Pages

    Cars are usually used for taking passengers to the destination; in general, they are smaller than trucks. As for trucks, there are larger spaces to carry items, for example, gasoline, foods, and other goods. In addition, school buses are important transportations on campus, but they are counted as neither cars nor trucks.…

    • 300 Words
    • 2 Pages
    Satisfactory Essays