Sweet Frog Business Strategy
Welcome to Sweet Frog - where our goal is to create the best frozen yogurt experience you've ever had!
Sales Strategy
Consumer Oriented Philosophy focused on revolving marketing and production/sales around the customer.
Distribution Channels
Locations can be researched for building a manufacturing warehouse/storage facility. Manufacturing warehouses shall process the frozen yogurt for shipping and can be centralized so that multiple trucks can distribute to multiple stores. The containers of the product will be sorted together inside the trucks to decrease the temperature change during shipment. The delivery trucks are refrigerated at the same temperatures as in the storage space in the facility. The frozen yogurt is shipped to our retail stores for …show more content…
use of sale. (Frozen Yogurt, 2015)
Advertising/Promotion
“The F.R.O.G. in sweetFrog stands for Fully Rely On God, and we show that by being a good neighbor everywhere we move into.” (sweetFrog Premium Frozen Yogurt, 2015)
Community Outreach is very important to us. Being a good neighbor to us means looking beyond helping customers just through our stores. We are always looking to hold fundraisers to assist people reaching their dreams. Sweet Frog even holds pin-up campaigns in which we bring national issues down to a local level for everyone to take part in.
We also sell accessories, apparel, and toys. This merchandise helps us to get both the image of our sweet frogs to the public, but also reinforces a fun and inviting way for our customers to wear and be proud of their favorite frozen yogurt store.
We have two frog mascots that represent our company.
Scoop and Cookie both help embody the image of family friendly. They are with us at each event that we help out with in the Community.
Public Relations
Sweet Frog allows users to access various social media sites on their website in order to provide an easy avenue to find them. This way if the customer is interested in learning what new flavor they might have, or what event they may be holding, or even when they might be advertising deals, everyone can stay connected via social media. This also allows for easy questioning of customers, so that we may gain customer feedback regarding, taste, flavors, atmosphere, and make any changes necessary to bring in more customers.
Sweet Frog has looked into marketing with different businesses. Recently they have created a marketing alliance with Live Nation Entertainment. This alliance will allow Sweet Frog to interact with fans and provide frozen yogurt offerings at Live Nation's amphitheaters in Virginia Beach and Bristow. As part of this relationship, the Sweet Frog mobile truck will be on site at concerts throughout the summer and brand ambassadors will offer free t-shirts and other prizes to people who attend the
concerts.
Sales Strategy
Consumer Oriented Philosophy focused on revolving marketing and production/sales around the customer.
Distribution Channels
Locations can be researched for building a manufacturing warehouse/storage facility. Manufacturing warehouses shall process the frozen yogurt for shipping and can be centralized so that multiple trucks can distribute to multiple stores. The containers of the product will be sorted together inside the trucks to decrease the temperature change during shipment. The delivery trucks are refrigerated at the same temperatures as in the storage space in the facility. The frozen yogurt is shipped to our retail stores for …show more content…
use of sale. (Frozen Yogurt, 2015)
Advertising/Promotion
“The F.R.O.G. in sweetFrog stands for Fully Rely On God, and we show that by being a good neighbor everywhere we move into.” (sweetFrog Premium Frozen Yogurt, 2015)
Community Outreach is very important to us. Being a good neighbor to us means looking beyond helping customers just through our stores. We are always looking to hold fundraisers to assist people reaching their dreams. Sweet Frog even holds pin-up campaigns in which we bring national issues down to a local level for everyone to take part in.
We also sell accessories, apparel, and toys. This merchandise helps us to get both the image of our sweet frogs to the public, but also reinforces a fun and inviting way for our customers to wear and be proud of their favorite frozen yogurt store.
We have two frog mascots that represent our company.
Scoop and Cookie both help embody the image of family friendly. They are with us at each event that we help out with in the Community.
Public Relations
Sweet Frog allows users to access various social media sites on their website in order to provide an easy avenue to find them. This way if the customer is interested in learning what new flavor they might have, or what event they may be holding, or even when they might be advertising deals, everyone can stay connected via social media. This also allows for easy questioning of customers, so that we may gain customer feedback regarding, taste, flavors, atmosphere, and make any changes necessary to bring in more customers.
Sweet Frog has looked into marketing with different businesses. Recently they have created a marketing alliance with Live Nation Entertainment. This alliance will allow Sweet Frog to interact with fans and provide frozen yogurt offerings at Live Nation's amphitheaters in Virginia Beach and Bristow. As part of this relationship, the Sweet Frog mobile truck will be on site at concerts throughout the summer and brand ambassadors will offer free t-shirts and other prizes to people who attend the
concerts.