swor

Satisfactory Essays

Open Document

Open Document

View Writing Issues

920 Words

Grammar

Grammar

Plagiarism

Plagiarism

Writing

Writing

Score

Score

swor

This is the Bayerische Motoren Werke (BMW) AG SWOT analysis for 2013. For more information on how to do SWOT analysis please refer to our article.
Company background
Name
Bayerische Motoren Werke AG
Industries served
Automotive
Geographic areas served
Worldwide
Headquarters
Germany
Current CEO
Norbert Reithofer
Revenue
€ 76.848 billion (2012)
Profit
€ 5.122 billion (2012)
Employees
105,876 (2012)
Main Competitors
Chrysler Group LLC, Daimler AG, Ford Motor Co., General Motors Company, Honda Motor Company, Nissan Motor, Tata Motors, Ltd., Toyota Motor Corporation, Volkswagen AG and many other automotive companies.
BMW is an automobile and motorcycle manufacturer based in Munich, Germany. The company sells BMW, Rolls-Royce and Mini cars and BMW Motorrad and Husqvarna motorcycles. In 2012, Forbes announced BMW as the most reputable business in the world.
You can find more information about the business in its official website or Wikipedia’s article.
SWOT
BMW SWOT analysis 2013
Strengths
Weaknesses
1. Brand reputation
2. Environment friendly vehicles
3. Quality products
4. Highly skilled workforce
5. Corporate Social Responsibility (CSR)
6. Strong brand presence in China
1. High cost structure
2. Weak brand portfolio
3. Perception of high prices
4. Too few acquisitions and strategic partnerships

Opportunities
Threats
1. Increasing fuel prices
2. Positive attitude towards “green” vehicles
3. Expand brand portfolio
4. Changing customer needs
1. Intense competition
2. Rising raw material prices
3. Decreasing fuel prices
4. Growing euro exchange rate
Strengths
1. Brand reputation. BMW brand is the third most valuable automotive industry brand in the world valued at $29 billion. In 2012, Forbes has also listed BMW as the most reputable business in the world.
2. Environment friendly vehicles. The company tries to develop environment friendly cars by making them more efficient. It offers nearly 20 models that emit CO2 as low

Continue Reading

You May Also Find These Documents Helpful

Better Essays
General Motors
- 1151 Words
- 5 Pages
General Motors

General Motors Company (GM) is a corporate that designs, builds and sells cars and trucks. Name Industries served Geographic areas served Headquarters Current CEO Revenue Profit Employees Main Competitors General Motors Company Automotive Worldwide U.S. Daniel Akerson $ 152.3 billion (2012) $ 4.9 billion (2012) 202,000 (2012) BayerischeMotorenWerke AG, Chrysler Group LLC, Daimler AG, Ford Motor Co., Honda Motor Company, Nissan Motor, Tata Motors, Ltd., Toyota Motor Corporation, Volkswagen AG and many other automotive companies. GM owns 18 brands, including Chevrolet, GMC, Cadillac, Buick, Opel and many others. The company operates in about 160 countries and is one of the largest vehicle manufacturers. You can find more information about the company in its official website or Wikipedia’s article.…
- 1151 Words
- 5 Pages
Better Essays

Read More
Good Essays
Marketing analysis for BMW
- 590 Words
- 2 Pages
Marketing analysis for BMW

BMW focuses on the luxury/performance segment of global automobile business. BMW’s main markets are in Germany, Great Britain, Japan, Italy and France, while the United States is its critical market.…
- 590 Words
- 2 Pages
Good Essays

Read More
Better Essays
Bmw Swot
- 1293 Words
- 6 Pages
Bmw Swot

Reputation. Having a reputation for luxury, BMW 's are smooth and refined. BMW have developed a marquee prized highly by many company executives. The BMW brand also relates well to the domestic owner reinforced by BMW 's reputation for quality, reliability and their dealer 's attention to service. Hailed as the ultimate driving machines and leading the field in a whole host of classes, BMW are constantly innovating in their quest…
- 1293 Words
- 6 Pages
Better Essays

Read More
Satisfactory Essays
Compare and Contrast About Bmw and Toyota
- 358 Words
- 2 Pages
Compare and Contrast About Bmw and Toyota

The best vehicle brand, in my opinion, is Toyota. Toyota factories are everywhere in the world, which means you can get your vehicle repaired faster. A Toyota is also affordable and it is a much more durable car. However, if you’re looking to pay more for a vehicle, you would buy a BMW. When it comes to choosing a vehicle, a BMW and a Toyota are both…
- 358 Words
- 2 Pages
Satisfactory Essays

Read More
Powerful Essays
Advertising Campaign Case Study New Bmw Series
- 2325 Words
- 10 Pages
Advertising Campaign Case Study New Bmw Series

BMW is the German manufacturer Bayerische Motoren Werke AG (as known as Bavarian Motor Works) which is one amongst the luxurious and advanced brand in motor vehicle industry, such as Mercedes-Benz and Audi. Its product is not only automotive vehicle, also refer to motorcycle and Formula One. However, BMW automotive is more well known than others.…
- 2325 Words
- 10 Pages
Powerful Essays

Read More
Powerful Essays
Valuation of Bmw
- 6098 Words
- 25 Pages
Valuation of Bmw

In our opinion BMW is a company which operates within two different business units; manufacturing and financial services. These units differ from each other and affect the value drivers differently. To get a fair valuation for BMW we have therefore chosen to make three different valuations, the third one being eliminations which represents the intra group transactions between the two business units.…
- 6098 Words
- 25 Pages
Powerful Essays

Read More
Powerful Essays
Bmw Efficient Dynamics Pr-Campaign Analysis
- 1703 Words
- 7 Pages
Bmw Efficient Dynamics Pr-Campaign Analysis

The target group of BMW contains well-situated businessmen and women, who want to be elegant and sporty at the same time. People usually buy cars like BMW not just to have a car but also to demonstrate their “power” and money.…
- 1703 Words
- 7 Pages
Powerful Essays

Read More
Best Essays
Critical Report of Bmw Social Performance
- 1757 Words
- 8 Pages
Critical Report of Bmw Social Performance

BMW AG, founded in 1916, is a premium automobile and manufacturing company. It was an aircraft factory before. In 1923, first BMW motorcycle was produced. Five years later, BMW acquired Essen that Hector car factory, and start the production of cars. Now days, BMW is famous for its performance and luxury vehicles.…
- 1757 Words
- 8 Pages
Best Essays

Read More
Good Essays
Internal Analysis on Bmw
- 427 Words
- 2 Pages
Internal Analysis on Bmw

BMW has always been premium brand oriented company. It manufactures three brands in BMW, MINI, and Rolls-Royce. These brands occupy various high-end market segments from small car to luxury premium car. This leads to BMW become the only both premium car and motorcycle manufacture. Each brand within BMW has its own clear brand image. Its products have rich product connotation in aesthetic and dynamic design, dynamic performance, technical content, and overall quality. Thus, it can provide customer with practical value. Build on this basis, BMW can expect higher margin and continuing to maintain profitable growth, and ensure its independent status.…
- 427 Words
- 2 Pages
Good Essays

Read More
Powerful Essays
Bmw Drives Germany
- 5991 Words
- 24 Pages
Bmw Drives Germany

Analyze the Global Competitive environment in which BMW operates and rank their position in the industry.…
- 5991 Words
- 24 Pages
Powerful Essays

Read More
Better Essays
Bmw Branding
- 2666 Words
- 11 Pages
Bmw Branding

Having built a strong position on the market, I will now go back on the idea of the marketing Mix to analyse the rest of its aspects. The first and most important is the product, as a brand will not succeed if its product fail to deliver the essential requirements, or if its faulty. In the case of BMW, it has made its product qualities the foundation for its success and differentiation, but how can a product be considerable of the highest quality? It can be based on reliability, BMW was recently named the most reliable automobile brand by the FN50 survey - one of the world 's largest reliability studies. The engineering efficiency, that has given BMW many award-winning engine performance, (Engine or the year in 2009,2011,2012,2013 - BMW GROUP) that also reflects on its handling excellence, powerful acceleration, lower fuel consumption and reduced exhaust emissions. The design of the vehicle, or as BMW believes, “We do more than just design automobiles. We awaken passion”, and to prove it, they have a list of awards, 20 on the last 3 years (bmw.com) and one of them being Louis Vuitton Concept Classic award in 2009. Perhaps it can also be the fact that today some technologies used in BMW vehicles were been used space shuttles 10 years ago, so its fair to say that, BMW products have been of exceptional quality and the foundation of its success.…
- 2666 Words
- 11 Pages
Better Essays

Read More
Powerful Essays
Bmw: Manufacturing Process
- 3670 Words
- 15 Pages
Bmw: Manufacturing Process

BMW has a new technology and world’s leading premium quality of automobile manufacturer so it 's create good reputation of all the customer and company profit are high.…
- 3670 Words
- 15 Pages
Powerful Essays

Read More
Powerful Essays
Analysis of Bmw
- 8483 Words
- 34 Pages
Analysis of Bmw

The following report analyses the automobile operations of the BMW group in regard to its competitive position in the automobile market. BMW is a German premium car manufacturer comprising the three brands BMW, Mini and Rolls-Royce.…
- 8483 Words
- 34 Pages
Powerful Essays

Read More
Good Essays
Honda Competetive Advantage
- 787 Words
- 4 Pages
Honda Competetive Advantage

Daimler AG, Ford Motor Company, General Motors Company, Nissan Motor, Toyota Motor Corporation, Suzuki Motor Corporation, Volkswagen AG.…
- 787 Words
- 4 Pages
Good Essays

Read More
Powerful Essays
internatinal business
- 4490 Words
- 18 Pages
internatinal business

This report aims to understand markets, sources of competitive advantage and the profitability of an organisation. The organisation of choice for this report that will enable a better and practical understanding of these elements is BMW. The car manufacturing industry is one of the largest manufacturing industries and up to date, as of 2012, has currently produced over 60 million passenger vehicles. Despite the financial crisis of 2008-2009, BMW group “performed relatively well” based on their concrete brand name, product portfolio and financial position which will continue to add to their success in the automotive industry in the future. BMW has a product range which comprises of 10 luxury passenger vehicles namely the 1series, 3series, 4series, 5series, 6series, 7series, X, Z4, M and Hybrid all available on the market globally. They are ranked 14 in the world’s top 15 car manufactures as it produced 1,481,253 vehicles and earned a total revenue of Euro 60, 48 billion as of October 2011. BMW is a German originating group that produces and manufactures engines, automobiles and motorcycles as their premium segment and is one of the largest German industrial companies listed on the Frankfurt Stock Exchange. Bavarian Motor Work’s was founded by Franz Josef Popp in 1916 (Rediff.com, 2013). It has a product range which comprises of 10 luxury passenger vehicles namely the 1series, 3series, 4series, 5series, 6series, 7series, X, Z4, M and Hybrid all available on the market globally as well as the engines and motorcycles. The report includes a market analysis which entails various external factors of the environment that may enhance or hinder the survival of the BMW group. The focal point for this analysis will be centered on the PESTLE framework. This includes political, economic, social, technological, environmental and legal factors. A detailed description of all the factors is…
- 4490 Words
- 18 Pages
Powerful Essays

Read More

Related Topics