SWOT SWOT S W O T STRENGTHS WEAKNESSES OPPORTUNITIES THREATS
Strengths, Weaknesses, Opportunities and Threats (SWOT).
SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues. SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal factors. Opportunities and threats are external factors. REF:marketingteacher.com/lesson-store/lessons-swot.html China's textile and apparel export trade, SW analysis of the internal environment
STRENGTHS:
i) The world’s largest textile economy
CHINA’S GDP 2010-2011:
GDP (purchasing power parity): US$9.872 trillion (2010 est.)
GDP global rank: #3 (behind the European Union and the U.S.)
GDP, real growth rate: 10.3% (2010 est.)
GDP, per capita: US$7,400 (2010 est.)
Labor force: 819.5 million (2010 est.), #1 global ranking
Population below the poverty line: 2.8%
[ Source: CIA World Fact Book, accessed 2011 ]
In 2000, China topped Italy to become the world’s sixth-biggest economy. In 2005, China overtook France to become the fifth-largest. In 2006, it moved up again by knocking off the U.K. In 2007, China became the third-largest economy by topping Germany.
[CIA World Fact Book; Fortune “China is richer, but most Chinese are still poor” Feb. 17, 2011 ]
REF:www.china-mike.com/facts-about-china/economy-investment-business-staics. ii) it became the biggest exporters of textiles and clothing;
The textile industry in China posted a 23.59 percent year-on-year increase in exports to $206.53 billion in 2010, with exports topping the $200 billion mark on a recovery in demand, reports China Business News.
Of the total, exports of textile and fabric increased by 28.44 percent to $77.05