Swot
CASE WRITE-UP FORMAT
1. Executive summary in memo format
MEMORANDUM
TO: (The Instructor)
FROM: (The student)
DATE: (Due Date)
RE: (Case Name)
Paragraph 1 – Overview, background of the company and industry
Paragraph 2 – Overview of internal analysis (should be the same as opening paragraph of internal section. Start with the IFEM score and interpretation and include all major factors and any minor ones of particular significance) Summary-no explanations
Paragraph 3 – Overview of external analysis (should be the same as opening paragraph of external section. Start with the EFEM score and interpretation and include all major factors and any minor ones of particular significance) Summary-no explanations
Paragraph 4 – Recommended vision and strategy (start with the I&E plot point and interpret it and identity the potential strategies available, recommending one or more)
Paragraph 5 – Conclusions
• NOTE: o Cover memo should be written last. The memo should be from you to me (the instructor), the date and the RE (reference) – The Case. o It should not exceed two pages and the desired length is one page
The following is a guideline for the writing up your case analysis. It gives guidance and examples of what should be contained in the specific sections. Remember – this is a guideline and not the actual content for each case. You need to think critically and identify appropriate content for each section.
Additionally – this is a guide, there may be times when the categories identified in the Internal and External analysis are not evident in the case. Use your judgment and include those items that are.
Introduction and Overview
Introduction and overview of the company; need to give some history and background information, where the organization is in the organization life cycle – identify and support.
This section should be devoted to giving context to the case and the organization.
1. Executive summary in memo format
MEMORANDUM
TO: (The Instructor)
FROM: (The student)
DATE: (Due Date)
RE: (Case Name)
Paragraph 1 – Overview, background of the company and industry
Paragraph 2 – Overview of internal analysis (should be the same as opening paragraph of internal section. Start with the IFEM score and interpretation and include all major factors and any minor ones of particular significance) Summary-no explanations
Paragraph 3 – Overview of external analysis (should be the same as opening paragraph of external section. Start with the EFEM score and interpretation and include all major factors and any minor ones of particular significance) Summary-no explanations
Paragraph 4 – Recommended vision and strategy (start with the I&E plot point and interpret it and identity the potential strategies available, recommending one or more)
Paragraph 5 – Conclusions
• NOTE: o Cover memo should be written last. The memo should be from you to me (the instructor), the date and the RE (reference) – The Case. o It should not exceed two pages and the desired length is one page
The following is a guideline for the writing up your case analysis. It gives guidance and examples of what should be contained in the specific sections. Remember – this is a guideline and not the actual content for each case. You need to think critically and identify appropriate content for each section.
Additionally – this is a guide, there may be times when the categories identified in the Internal and External analysis are not evident in the case. Use your judgment and include those items that are.
Introduction and Overview
Introduction and overview of the company; need to give some history and background information, where the organization is in the organization life cycle – identify and support.
This section should be devoted to giving context to the case and the organization.