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The Goal:
Our goal is to make women love fruit relaxing tea that will take you overseas and around the world and to the other world –Me Time-. Our goal is all about keeping success and to let women enhance their personal down-time." We want to inspire women to create mood elevating rituals which enhance their daily routine,” states Naveed Asghar, Marketing Director of F&B, Unilever Gulf.
Who doesn 't know Lipton Tea! All these advertisements are just like a remembering bulb to show that we still exist even if the company was established from long time ago we still offer the good taste people love, different kinds, shapes and ways of thinking about a product. This will be presented in the strengths below.
Strength:
The name of the company is the first strength. When we produced the fruit relaxing tea we kept in mind the image of the company and its name. This was like a push up exercise, because customers already know what we have been always deliver and how we offer them what we promises and what they need even before asking for it! This can show up in our survey analysis, Lipton Tea was the most popular Tea that people will choose.
Also to add up more, Lipton Tea Factory in Jebel Ali, Dubai, is the "2nd largest teabag factory worldwide and Lipton is the global market leader in both leaf and ready-to-drink tea, it is available in over 110 countries".( unilever company)
The second strength will go to the financial situation of the company; we succeed to cover a lot of our needs so we gain many profits that will handle the costs of the new product and assets even if it fails! "In the GCC, Lipton has become the undisputable market leader in the tea category with shares exceeding 70%" and Lipton Tea Factory in Jebel Ali, Dubai, produces 5 billion tea bags a year in addition to packet & pyramid tea bags.
Third, is the process plan, the innovation of the shape of our tea bag is unique and will save the taste so it will attract people. The
Our goal is to make women love fruit relaxing tea that will take you overseas and around the world and to the other world –Me Time-. Our goal is all about keeping success and to let women enhance their personal down-time." We want to inspire women to create mood elevating rituals which enhance their daily routine,” states Naveed Asghar, Marketing Director of F&B, Unilever Gulf.
Who doesn 't know Lipton Tea! All these advertisements are just like a remembering bulb to show that we still exist even if the company was established from long time ago we still offer the good taste people love, different kinds, shapes and ways of thinking about a product. This will be presented in the strengths below.
Strength:
The name of the company is the first strength. When we produced the fruit relaxing tea we kept in mind the image of the company and its name. This was like a push up exercise, because customers already know what we have been always deliver and how we offer them what we promises and what they need even before asking for it! This can show up in our survey analysis, Lipton Tea was the most popular Tea that people will choose.
Also to add up more, Lipton Tea Factory in Jebel Ali, Dubai, is the "2nd largest teabag factory worldwide and Lipton is the global market leader in both leaf and ready-to-drink tea, it is available in over 110 countries".( unilever company)
The second strength will go to the financial situation of the company; we succeed to cover a lot of our needs so we gain many profits that will handle the costs of the new product and assets even if it fails! "In the GCC, Lipton has become the undisputable market leader in the tea category with shares exceeding 70%" and Lipton Tea Factory in Jebel Ali, Dubai, produces 5 billion tea bags a year in addition to packet & pyramid tea bags.
Third, is the process plan, the innovation of the shape of our tea bag is unique and will save the taste so it will attract people. The
References: http://www.unileverme.com/brands/foodbrands/lipton.aspx Article, Published May 9th, 2011 http://www.albawaba.com/lipton-pyramid-fruit-teas-enhance-women%E2%80%99s-%E2%80%98me-time%E2%80%99-moments Panama adverising site, Jun 1st, 2011 http://panama-me.com/2011/06/lipton-fruit-tea-unilever-gulf-fze-t-shirts/ Trendsmagazine, June 3, 2011 , page 3