INTRODUCTION
JP MORGAN AND CHASE AND CO. (JPM & C)
JP Morgan and Chase & co. is the parent company with a core aim of providing financial services to consumers and commercial businesses. The organization is a grouping of two of the premier financial brands firstly, J.P. Morgan and second, Chase. Its index membership is of Dow Jones Industry and serves millions of loyal customers around the globe. J.P. Morgan and Chase is an alliance of many institutions such as Bank One, Bear Stearns, Washington mutual etc. (jpmorganchase)
THE STRUCTURE
CURRENT MARKET POSITION
In today’s competitive environment it is necessary for every business to have and maintain a better understanding of where they stand in the industry. This provides firm to identify the threats and niche of the market. For JP Morgan Chase (JPM & C) they stand the leaders in their industry of banking and financial service providers. The effort put in by the company leaders have helped establish a brand name that can easily be distinguished by consumers around the globe. From their revenues being USD 91.66 Billion to employees being 258,965 and market capital equaling to 182.22 Billion USD it stands out from its competitors such as Bank of America, Barclays PLC and Citi group. The following table will provide a
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