Preview

Swot

Powerful Essays
Open Document
Open Document
1714 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Swot
GEB4890 INDUSTRY STRATEGIC AUDIT USF S/M
WEN- EVELINA KUTEPOV
YUM- TRAVIS MCCLELLAN
MCD- MARIA MARTINEZ

McDonald’s, Wendy’s & Yum’s are in the quick service restaurant industry in which the company owns, operates, and/or franchises dining establishments.
Executive Summary – see written report

MCDONALD’S CORPORATION











Founded in 1954 by Ray Kroc in California
Started as a small barbeque restaurant
About 32,000 restaurants serving in 119 countries Daily customer traffic = 62 million
Sells more than 75 hamburgers every second
Employs 1.7 million people across the globe in corporate & restaurant positions
Its $24 billion in revenue makes it the 90th th largest economy in the world
Hires around 1 million workers in the US every year
Estimated that 1 out of 8 U.S. workers has been employed by McDonald's
Delivers in 18 countries

WENDY’S/ARBY’S GROUP, INC.






Formed
Formed in in 2008
2008 after after the the merger merger of of Wendy’s
Wendy’s International
International with with Triarc
Triarc
Company
Company
Nation’s rd largest
Nation’s 3
3rd
largest quick quick service service restaurant restaurant company company Roland
Roland C.
C. SmithSmith- CEO
CEO
Strategic
Strategic Business
Business Units
Units


Wendy’s
Wendy’s International
International





Arby’s
Arby’s Restaurant
Restaurant Group
Group






Founded
Founded by by David
David Thomas
Thomas in in 1969
1969
Specializes
Specializes in in the the hamburger hamburger sandwich sandwich segment segment Founded
Founded by by Leroy
Leroy &
& Forrest
Forrest Raffel
Raffel in in 1964
1964
Specializes
Specializes in in the the roast roast beef beef sandwich sandwich segment segment Operates
Operates in in the the U.S.
U.S. &
& 21
21 other other countries countries Owns
Owns or or franchises franchises over over 10,000
10,000
restaurants restaurants YUM! BRANDS, INC.








Created in October 7, 1997
Nearly 37,000 restaurants
Located in more
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Olod 3601 Final Exam Paper
    • 306 Words
    • 2 Pages

    Olod 3601 Final Exam Paper

                  …

    • 306 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Sub-Saharan African Society Chapter 18 Summary
    • 1279 Words
    • 6 Pages

    Sub-Saharan African Society Chapter 18 Summary

       …

    • 1279 Words
    • 6 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Cash Flow and Company
    • 3601 Words
    • 15 Pages

    Cash Flow and Company

    The Wendy’s Company is the #2 hamburger chain in the United States following #1 McDonalds (Hoovers). The Wendy’s Company (NASDAQ:WEN) is the world’s third largest quick-service hamburger company (Wendy’s.com). The company consists of almost 6,500 restaurants in the U.S. and almost 25 in other countries (Hoovers). The first Wendy’s restaurant was opened by Dave Thomas in 1969. Mr. Thomas, the founder of Wendy’s, initiated an innovative approach to the fast-food industry: prepare fresh, made-to-order hamburgers. Mr. Thomas built a corporation which exceeded $3.58 billion in revenue in 2009 (Hoovers).…

    • 3601 Words
    • 15 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Avid Midterm
    • 335 Words
    • 2 Pages

    Avid Midterm

                   …

    • 335 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Arby's/Wendy's Merger
    • 409 Words
    • 2 Pages

    Arby's/Wendy's Merger

    When Dave Thomas, founder of Wendy’s died in 2002 the company was in a series of disappointing earnings and became overshadowed by competitors in the same industry. Wendy’s earnings report only reinforced the image of an underperforming brand. Results were hurt by higher breakfast costs, lower-than-expected sales and rising commodity costs. Wendy’s has been struggling for several years because the company failed to keep up with the trends in the industry, such as boosting growth by focusing on breakfast and value menus. This left the company vulnerable to either closing down or a hostile take over from other interested parties (Levisohn, Ben, 2008).…

    • 409 Words
    • 2 Pages
    Good Essays
    Read More
  • Powerful Essays

    Mcdonalds Case Study
    • 2283 Words
    • 10 Pages

    Mcdonalds Case Study

    Ray Kroc a 52 year old milk shake salesman came across the McDonald brothers who owned and operated a small hamburger shop in Southern California. The shop served only hamburgers, French fries, sodas and milk shakes. Kroc’s was curious as to why the brothers were purchasing so many milk shake mixers and with further investigation he recommended that the brothers expand their business.…

    • 2283 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Better Essays

    American Civil War
    • 919 Words
    • 9 Pages

    American Civil War

          …

    • 919 Words
    • 9 Pages
    Better Essays
    Read More
  • Powerful Essays

    Mcdonald's Past and Present
    • 4598 Words
    • 19 Pages

    Mcdonald's Past and Present

    Since its incorporation in 1955, McDonald's Corporation has not only become the world's largest quick-service restaurant organization, but has literally changed Americans' eating habits--and increasingly the habits of non-Americans as well. On an average day, more than 46 million people eat at one of the company's more than 31,000 restaurants, which are located in 119 countries on six continents. About 9,000 of the restaurants are company owned and operated; the remainders are run either by franchisees or through joint ventures with local businesspeople. System wide sales (which encompass total revenues from all three types of restaurants) totaled more than $46 billion in 2003. Nine major markets--Australia, Brazil, Canada, China, France, Germany, Japan, the United Kingdom, and the United States--account for 80 percent of the restaurants and 75 percent of overall sales. The vast majority of the company's restaurants are of the flagship McDonald's hamburger joint variety. Two other wholly owned chains, Boston Market (rotisserie chicken) and Chipotle Mexican Grill (Mexican fast casual), along with Pret A Manger (upscale prepared sandwiches), in which McDonald's owns a 33 percent stake, account for about 1,000 of the units.…

    • 4598 Words
    • 19 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Life in the Drive-Thru Lane: a Look at the Impact of Fast Food on America
    • 2003 Words
    • 9 Pages

    Life in the Drive-Thru Lane: a Look at the Impact of Fast Food on America

    Hellmich, Nanci. "Food for Thought for a Fat Nation - Does Food Industry Exert Undue Influence Over Our Willpower." USA Today. 19 Feb. 2002.…

    • 2003 Words
    • 9 Pages
    Powerful Essays
    Read More
  • Good Essays

    Wendy's Background
    • 550 Words
    • 3 Pages

    Wendy's Background

    Headquartered in Dublin, Ohio, Wendy’s was founded by Dave Thomas in 1969 and named after his second daughter, Melinda Lou Thomas, who was fondly nicknamed “Wendy” by her older siblings. This Ohio-based restaurant chain experienced fast growth, opening more than 3,500 restaurants by 1985. As of December 31, 2006 it operates in the United States, and 20 foreign countries and territories.…

    • 550 Words
    • 3 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    DataDot Case Study on HRM
    • 1126 Words
    • 4 Pages

    DataDot Case Study on HRM

    A young high-tech company, Datadot, has grown rapidly during the last few years and it is very clear that the CEO, Paul, has kept the entrepreneurial spirit of the company. Due to the rapid growth, there has been a restructure of the company with now three managers in three business units; although, the managers are in charge of applications, communications and Internet solutions, Paul is still the single point of contact for all staff and has the final say in most decision, making it very difficult for the managers to do their job.…

    • 1126 Words
    • 4 Pages
    Satisfactory Essays
    Read More
  • Best Essays

    business strategic management-case study on McDonald’s in India
    • 3403 Words
    • 26 Pages

    business strategic management-case study on McDonald’s in India

    the company operates as a barbecue with customers queuing up for a limited service, the…

    • 3403 Words
    • 26 Pages
    Best Essays
    Read More
  • Good Essays

    Case study-McDonald's and Hindu Culture.doc
    • 614 Words
    • 3 Pages

    Case study-McDonald's and Hindu Culture.doc

    McDonald 's doing global business and their restaurants around the world. By 2003, the company had 30,000 restaurants in 121 countries.…

    • 614 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Gfhfghfg
    • 1856 Words
    • 8 Pages

    Gfhfghfg

    In 1948 they reorganized their business as a hamburger stand using production line principles. McDonald’s was started as a drive in restaurant by two brothers, Richard and Maurice McDonald, in California. The business was generating US $200000 per annum in 1940’s.…

    • 1856 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Best Essays

    Report on Corporate Social Responsibility and Social Responsible Consumption of Mcdonalds Essay Example
    • 4073 Words
    • 17 Pages

    Report on Corporate Social Responsibility and Social Responsible Consumption of Mcdonalds Essay Example

    McDonald's Corporation is the world's largest fast food chain, selling primarily hamburgers, chicken, french fries and carbonated drinks; and more recently salads, fruit and carrot sticks. (http://en.wikipedia.org/wiki/McDonald's)…

    • 4073 Words
    • 17 Pages
    Best Essays
    Read More

Related Topics