Swot Analysis
SWOT Analysis on Days Hotel, Hounslow
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Contents: Page
• Introduction 3 • What is SWOT Analysis? 3 • Vision 5 • PESTLE Analysis 5 • SWOT Analysis of Days Hotel Hounslow 7 • Conclusion 11 • Recommendation 11 • Bibliography 12
Introduction
Days Hotel Hounslow is a 3 star hotel (AA rated) part of the Wyndham Group of Hotels situated in Hounslow, Middlesex. It is a 96 bedroom property with 3 conference hall facilities for banqueting, events and conferences. Started in 2007 by franchisee owner “Mittal and Patel Properties” Days Hotel Hounslow has carved its niche amongst the budget travellers coming into the city of London. Its close proximity with the Heathrow Airport also gets itself a lot of business and leisure travellers. Its location plays a vital role as travelling to central London for the guests staying in the hotel is never a problem because the Hounslow tube station is a 2 minute walk from the Hotel. Facilities provided by the Hotel are as follows:
• Restaurant • Bar • Internet (Wi-Fi) • Meetings & Events • Car Parking • Room Service
Local Competitors:
[pic] [pic] and Rosemont Hotel.
What is SWOT Analysis?
The SWOT Analysis is a beneficial tool for decision making and understanding dependencies between a company and its environment. (Pahl and Richter, 2009). The SWOT analysis pursues an integrated approach including key company and
[pic]
Contents: Page
• Introduction 3 • What is SWOT Analysis? 3 • Vision 5 • PESTLE Analysis 5 • SWOT Analysis of Days Hotel Hounslow 7 • Conclusion 11 • Recommendation 11 • Bibliography 12
Introduction
Days Hotel Hounslow is a 3 star hotel (AA rated) part of the Wyndham Group of Hotels situated in Hounslow, Middlesex. It is a 96 bedroom property with 3 conference hall facilities for banqueting, events and conferences. Started in 2007 by franchisee owner “Mittal and Patel Properties” Days Hotel Hounslow has carved its niche amongst the budget travellers coming into the city of London. Its close proximity with the Heathrow Airport also gets itself a lot of business and leisure travellers. Its location plays a vital role as travelling to central London for the guests staying in the hotel is never a problem because the Hounslow tube station is a 2 minute walk from the Hotel. Facilities provided by the Hotel are as follows:
• Restaurant • Bar • Internet (Wi-Fi) • Meetings & Events • Car Parking • Room Service
Local Competitors:
[pic] [pic] and Rosemont Hotel.
What is SWOT Analysis?
The SWOT Analysis is a beneficial tool for decision making and understanding dependencies between a company and its environment. (Pahl and Richter, 2009). The SWOT analysis pursues an integrated approach including key company and
Bibliography: ← ABTA the Travel Association, 2012. Package Travel and Directives. Available at http://www.abta.com/about/lobbying_and_government_affairs/package_travel_directive . ← Anon, 2012. Average hotel rate in UK drops. Available at http://www.hotel-industry.co.uk/2012/03/average-hotel-rate-in-the-uk-drops/ ← Bohm, A ← Hotel Industry.co.uk, 2012. Fraud costs Hoteliers £ 2 Billion Available at http://www.hotel-industry.co.uk/2012/01/fraud-costs-hoteliers/ ← Jain, T ← Office for National Statistics, August, 2011. Internet Access – Household and Individuals. Available at http://www.ons.gov.uk/ons/rel/rdit2/internet-access---households-and-individuals/2011/stb-internet-access-2011.html ← Pahl, N ← Penrose, J. 2011. Government Tourism Policy Available at http://www.the-hta.org.uk/file.php?fileid=1284 ← Rowles A, 2009 YouTube Video: Factors affecting Travel and Tourism Industry today, 2010