Swot Analysis
Ben & Jerry’s Ice Cream:
SWOT Analysis and Strategies for Progression
BMGT301W, Section 2
Professor Baker
November 20, 2011
Ben & Jerry’s Ice Cream:
SWOT Analysis and Strategies for Progression A SWOT analysis is a useful technique to understanding your strengths and weaknesses and for identifying both the opportunities open to you and the threats you face. Used in a business context, a SWOT Analysis helps you carve a sustainable niche in your market. What makes SWOT particularly powerful is that, with a little thought, it can help you uncover opportunities that you are well placed to exploit. By understanding the weaknesses of your business, you can manage and eliminate threats that would otherwise be unknown.
Strengths
When assessing the strengths of Ben & Jerry’s, the high quality of the product is certainly a crucial factor for success. Using natural ingredients and upholding a sustainable corporate concept leave a good impression on customers. Since higher quality ice cream generally costs more, Ben & Jerry’s has incorporated product differentiation in its general corporate strategy in order to command a higher price. The use of all natural, high quality ingredients and the innovative flavors of Ben & Jerry’s ice cream illustrate the strategic use of product differentiation to gain a competitive advantage in the ice cream market. Since inception the company has sold its ice cream, ice-cream novelties, and frozen yogurt under distinctive names such as Chunky Monkey, Phish Food and Cherry Garcia. By keeping in touch with customer preferences, Ben & Jerry’s continues to add to their wide variety of flavors of ice cream and frozen yogurt. Furthermore, there are currently over 750 Ben & Jerry’s scoop shops worldwide, showing that business is good and strong.
Ben & Jerry’s strengths include having a well-established brand, being socially responsible and promoting environmental and social activism. The founders
SWOT Analysis and Strategies for Progression
BMGT301W, Section 2
Professor Baker
November 20, 2011
Ben & Jerry’s Ice Cream:
SWOT Analysis and Strategies for Progression A SWOT analysis is a useful technique to understanding your strengths and weaknesses and for identifying both the opportunities open to you and the threats you face. Used in a business context, a SWOT Analysis helps you carve a sustainable niche in your market. What makes SWOT particularly powerful is that, with a little thought, it can help you uncover opportunities that you are well placed to exploit. By understanding the weaknesses of your business, you can manage and eliminate threats that would otherwise be unknown.
Strengths
When assessing the strengths of Ben & Jerry’s, the high quality of the product is certainly a crucial factor for success. Using natural ingredients and upholding a sustainable corporate concept leave a good impression on customers. Since higher quality ice cream generally costs more, Ben & Jerry’s has incorporated product differentiation in its general corporate strategy in order to command a higher price. The use of all natural, high quality ingredients and the innovative flavors of Ben & Jerry’s ice cream illustrate the strategic use of product differentiation to gain a competitive advantage in the ice cream market. Since inception the company has sold its ice cream, ice-cream novelties, and frozen yogurt under distinctive names such as Chunky Monkey, Phish Food and Cherry Garcia. By keeping in touch with customer preferences, Ben & Jerry’s continues to add to their wide variety of flavors of ice cream and frozen yogurt. Furthermore, there are currently over 750 Ben & Jerry’s scoop shops worldwide, showing that business is good and strong.
Ben & Jerry’s strengths include having a well-established brand, being socially responsible and promoting environmental and social activism. The founders
References: Arnold, M. (2001, May 03). Is Ben & jerry 's losing its bohemian appeal? Marketing, , 17-17. Retrieved November 6, 2011, from http://search.proquest.com.ezaccess.libraries.psu.edu/docview/215008432 Ben & Jerry’s (2010-2011) Challenges & trends in the diary industry. (2010, June). Retrieved from http://www.omafra.gov.on.ca/english/livestock/dairy/facts/challeng.htm Chu, D Collett, Stacy (07/19/1999). "SWOT analysis". Computerworld (0010-4841), 33 (29), p. 58. Commodity: Sugar. (n.d.). Retrieved from http://www.wikinvest.com Newsweek Magazine (1993) Edmonds, J. (2010, July 6). Disappearing Bees=Less Ice Cream. Retrieved from http://www.wilx.com Egg Shortage boast Productions at a Lake Park Egg Company George, R. (2009, October 12). America faces Dairy Shortages. Retrieved from http://www.examiner.com Jacobson, M Leo, P. D. (1999). Ben & jerry 's. British Food Journal, 101(5), 488-489. Retrieved from http://search.proquest.com/docview/225153984?accountid=13158 Mcquiston, T Meadows, D. (2000, 04 13). The globalization of Ben & Jerry’s. Global Citizen Nicklas, A