Swot Analysis
SWOT Analysis on T-Mobile
MGMT303
January 27, 2013
T-Mobile USA, Inc. was first created in the early 2000s, headquartered in Bellevue, Washington owned by German-based Deutsche Telekom AG and its founder John W. Stanton. T-Mobile is a cell phone service that provides wireless voice messaging and data services in the United States, Puerto Rico and the Virgin islands. The company is the fourth-largest wireless carrier in the U.S. market. In 2005 T-Mobile had reached 20 million customers, following endorsement deals, corporate sponsorships, and along the way earned awards for its customer service from J.D. Power and Associates market surveys (Martin, 2011).
A major strength of T-Mobile is its excellent customer service. Providing excellent service helps the company not only keep their loyal customers it can also bring new ones. People like to receive good service when they have questions or trouble shooting with their phones, bills, and such. When a company fails to solve a costumer’s problem they intend to lose that customer loyalty and switch to another company. T-Mobile makes sure they are able to do whatever they can to keep their costumer satisfied. In J.D. Power and associates 2011 U.S. Wireless Customer Care Performance study T-Mobile has received a score of 758 out of 1,000 for customer satisfaction, they managed to outshine Verizon Wireless, Sprint and AT&T. The scores were based on how well costumer receives support through phone conversations with live reps or help from automated response systems (Whitney, 2012). Another major strength of T-Mobile is its Unlimited Data Plans in the United States. Unlike most phone companies such as Verizon and AT&T does not provide unlimited Data Plans. When a person reaches its data plan, their Internet starts to either slow down or end up receiving over charges fees for going over their plans. Not only T-Mobile provides the Unlimited Data plans, they also have the Hot Spot, which is where you can make your
MGMT303
January 27, 2013
T-Mobile USA, Inc. was first created in the early 2000s, headquartered in Bellevue, Washington owned by German-based Deutsche Telekom AG and its founder John W. Stanton. T-Mobile is a cell phone service that provides wireless voice messaging and data services in the United States, Puerto Rico and the Virgin islands. The company is the fourth-largest wireless carrier in the U.S. market. In 2005 T-Mobile had reached 20 million customers, following endorsement deals, corporate sponsorships, and along the way earned awards for its customer service from J.D. Power and Associates market surveys (Martin, 2011).
A major strength of T-Mobile is its excellent customer service. Providing excellent service helps the company not only keep their loyal customers it can also bring new ones. People like to receive good service when they have questions or trouble shooting with their phones, bills, and such. When a company fails to solve a costumer’s problem they intend to lose that customer loyalty and switch to another company. T-Mobile makes sure they are able to do whatever they can to keep their costumer satisfied. In J.D. Power and associates 2011 U.S. Wireless Customer Care Performance study T-Mobile has received a score of 758 out of 1,000 for customer satisfaction, they managed to outshine Verizon Wireless, Sprint and AT&T. The scores were based on how well costumer receives support through phone conversations with live reps or help from automated response systems (Whitney, 2012). Another major strength of T-Mobile is its Unlimited Data Plans in the United States. Unlike most phone companies such as Verizon and AT&T does not provide unlimited Data Plans. When a person reaches its data plan, their Internet starts to either slow down or end up receiving over charges fees for going over their plans. Not only T-Mobile provides the Unlimited Data plans, they also have the Hot Spot, which is where you can make your
References: Higginbotham, S. (May 2012). T-Mobile grows but its lack of iPhone is still a problem. Retrieved from http://gigaom.com/2012/05/10/ Lunden, I. (Feb 2011). Record Customer Losses and Low ARPU. Retrieved from http://paidcontent.org/2011/02/28/419 Martin, L. (2011). The history of T-Mobile. Retrieved from http://www.ehow.com/info_8267971_history-tmobile.html Roger, Y., @RogerJYu, & USA, T. (October 2012). T-Mobile moves to boost prepaid services. USA Today. Retrieved from http://web.ebscohost.com.proxy.devry.edu/ehost Whitney, L. (February 2011). Survey: T-Mobile tops in customer satisfaction. Retrieved From http://news.cnet.com/8301-1035_3-20030523-94.html