Swot Analysis
Introduction
Our group assignment topic is 4 star Hotels. The two 4 Star Hotels that we choose are Corus Hotel and The Berjaya Times Square Hotel. There have many reason that why we choose these two hotels. Firstly, Corus Hotel and Berjaya Times Square Hotel are near the high traffic area like KLCC and also Times Square shopping mall. It will more easy to attract people stay at the hotel, they also can shopping at the shopping mall like Pavilion, Sungai Wang, Times Square or KLCC directly just using about 10 minutes from the hotel. Secondly, the two hotels also most popular and famous at city Kuala Lumpur because some people like foreigner, consumer or traveller will find hotel around this hotel. Thirdly, the two hotels also have some advantages to attract us to choose the two hotels for our assignments topic. The advantages of Berjaya Times Square Hotel and Corus hotel are the location are very great and nice view of the hotel especially at the night.
Company profile
Name of establishment: Berjaya Times Squares Hotel
Location: Located right in the heart of Kuala Lumpur Central Business district, Berjaya Times Square Hotel and Convention Centre is an excellent spot for key conferencing and banquet functions.
History: By the mid-1990s, Tan had emerged as one of the most ambitious and most successful of Malaysia's growing class of business tycoons. In 1995, Tan launched a new project in order to highlight his and Berjaya's success in building a wide range of successful businesses. That project called for the construction of a massive shopping, entertainment, and leisure centre, named Berjaya Times Square, in Kuala Lumpur.
Work began on the structure that year. The complex at completion was to include more than 900 stores, as well as an amusement park, hotel rooms, and other leisure and entertainment amenities. Covering more than 675,000 square meters, the complex became the largest in the Asian region, and one of the largest such sites in the world.
Progress
Our group assignment topic is 4 star Hotels. The two 4 Star Hotels that we choose are Corus Hotel and The Berjaya Times Square Hotel. There have many reason that why we choose these two hotels. Firstly, Corus Hotel and Berjaya Times Square Hotel are near the high traffic area like KLCC and also Times Square shopping mall. It will more easy to attract people stay at the hotel, they also can shopping at the shopping mall like Pavilion, Sungai Wang, Times Square or KLCC directly just using about 10 minutes from the hotel. Secondly, the two hotels also most popular and famous at city Kuala Lumpur because some people like foreigner, consumer or traveller will find hotel around this hotel. Thirdly, the two hotels also have some advantages to attract us to choose the two hotels for our assignments topic. The advantages of Berjaya Times Square Hotel and Corus hotel are the location are very great and nice view of the hotel especially at the night.
Company profile
Name of establishment: Berjaya Times Squares Hotel
Location: Located right in the heart of Kuala Lumpur Central Business district, Berjaya Times Square Hotel and Convention Centre is an excellent spot for key conferencing and banquet functions.
History: By the mid-1990s, Tan had emerged as one of the most ambitious and most successful of Malaysia's growing class of business tycoons. In 1995, Tan launched a new project in order to highlight his and Berjaya's success in building a wide range of successful businesses. That project called for the construction of a massive shopping, entertainment, and leisure centre, named Berjaya Times Square, in Kuala Lumpur.
Work began on the structure that year. The complex at completion was to include more than 900 stores, as well as an amusement park, hotel rooms, and other leisure and entertainment amenities. Covering more than 675,000 square meters, the complex became the largest in the Asian region, and one of the largest such sites in the world.
Progress
References: 1. St. James Press, 2005. International Directory of Company Histories, Vol.67 http://www.fundinguniverse.com/company-histories/berjaya-group-bhd-history/[Accessed 22 Jun2012] 2 1. Aria K. Family with young children Indonesia, June 26, 2012 Comment: 3. Margarita F. Other Colombia, June 23, 2012 Comment: 1. Maria C. Family with older children Philippines, June 28, 2012 Comment: 3. Won Y. Business Traveller Singapore, June 15, 2012 Comment: 4. Able L. Business Traveller Malaysia, June 06, 2012 Comment: