Preview

swot analysis

Powerful Essays
Open Document
Open Document
3881 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
swot analysis
Kentucky Fried Chicken and the
Global Fast-Food Industry in 1998

PRESENTED TO: MRS. DIONNE MIRANDA
LECTURER
GALEN UNIVERSITY
MBA 680 – STRATEGIC MANAGEMENT

PRESENTED BY: Alex Nolberto
Audra Kelly
Krishna Faber
Linda Carballo Mark Banner Nicole McFadzean

Mission
To sell food in a fast, friendly environment that appeals to pride conscious, health minded consumers (www.KFC.com).

Stated Objectives
1. Product development
Increase variety on menu
Introduce desert menu
Introduce buffet to restaurants
2. Introduction on the Neighborhood Program with following:
Menu items target African Americans in major cities with the following items:
Greens
Macaroni and cheese
Peach cobbler
Red beans & rice
Menu items targeting Hispanics in major cities with the following items:
Fried plantains
Flan
Tres Leches
3. Implementation on non-traditional units including the following:
Shopping mall food courts
Universities
Hospitals
Airports
Stadiums
Amusement Parks
Office Buildings
Mobile Units
4. Increase profitability of KFC through the following:
Reduced overhead costs
Increased efficiencies
Improved customer service
Cleaner restaurants
Faster and friendlier service
Continued high quality products
5. Resolve franchise problems in the United States.
Implied Objectives
1. Expansion of international operations to provide the following:
Increased percentage of overall sales growth
Increased percentage of profit growth
2. Increased expansion of franchises into Mexico
3. Expansion of franchise operation beyond Central America
4. Continued promotion of healthier image through removal of the word "fried" from the name
5. Improve menu selection of rotisserie

KFC History and Overview

Kentucky Fried Chicken was founded by Harland Sanders in Corbin, Kentucky. In 1952 the fast food franchising was still a new venture Harland Sanders travelled across the United States in an effort to


Bibliography: Thompson & Strickland (1999). Strategic Management. (11th Ed). Orwin/McGraw-Hill Publisher. Websites www.KFC.com www.yum.com
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Swot Analysis
    • 330 Words
    • 2 Pages

    Swot Analysis

    The organization that I have chosen to do my SWOT analysis on is the New Orleans Saints football team. They are among the most successful teams of this decade but not ranked very high as far as most lucrative organizations in the National Football League. They are currently ranked 23rd among the 30 active teams in the national football league. The organization was formed and became a professional football team in 1967. The team got its nickname due to its founding being on All Saints Day on November 1, 1967. The team initially one of the weaker franchises in the league. It didn’t win many games and struggled to sell out games. They have won one Super Bowl title, 5 Division Championships, and made only 9 playoff appearances in its 46 year existence. The ultimate goal of this organization is to win football games and generate revenue by selling tickets and merchandise.…

    • 330 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Swot Analysis
    • 737 Words
    • 3 Pages

    Swot Analysis

    References: Faloye, A., Krishnan, A., Schaff, N., Reuer, M. & Meyer, S. (2010). Coinstar. Retrieved…

    • 737 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    SWOT Analysis
    • 760 Words
    • 3 Pages

    SWOT Analysis

    Spreading product to an international market by being owned by a Belgian based company, InBev.…

    • 760 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Better Essays

    SWOT Analysis
    • 1273 Words
    • 6 Pages

    SWOT Analysis

    Indiana University (IU) Health Paoli Hospital is a Critical Access Hospital in southern Indiana. IU Health Paoli serves a rural population and offers obstetrical (OB) services. The OB department offers an individualized family centered birthing setting. The hospital delivers around 130 babies annually. The mission of the OB department is to offer a personalized compassionate delivery of care and provide a quality outcome for mother and newborn. The staff on OB is all registered nurses (RN), certified in in-patient obstetrics and electronic fetal monitoring. All 14 staff members are neonatal resuscitation and advanced cardiac life support providers. 2 of the 14 RN’s are internationally board certified lactation consultants and have an 83% breastfeeding rate at discharge. Labor support offered is hydrotherapy, birthing ball, epidural and they also offer vaginal birth after cesarean. Six family practice physicians offer obstetrical services at the hospital and three of the physicians offer cesarean section services. The 2012 Annual statistics for the OB department reflected a primary cesarean rate of only 13% and no early elective deliveries prior to 39 weeks gestation. All RN’s and physicians are focused on quality, compassionate care and outcomes. All standards of care and core measures for OB care of followed and implemented to the fullest degree. The OB Nurse Director is very passionate about quality outcomes and staying patient centered with the delivery of care, decisions and policies. A special quality that all nurse’s and physicians possess on this unit is each patient, birth is a miracle. The opportunity to be present at this memorable time in each patient’s life is an honor not a job. The patient satisfaction scores and comments from NRCPicker® reflect this passion and commitment.…

    • 1273 Words
    • 6 Pages
    Better Essays
    Read More
  • Good Essays

    placement log2014
    • 649 Words
    • 2 Pages

    placement log2014

    My first day of placement was something of a disaster; nothing went right on the first day and it made me go into a negative state of mind which meant that everything that day didn’t go right and I didn’t feel that I enjoyed it. First of all I was an hour late for placement as I was unable to find it; this made me feel negative about the placement and meant that I was not going to enjoy the placement. Once I had arrived at placement, the staff didn’t even know I was coming and I had no induction, health and safety regulation check or anything which was making me think they were a bit unorganized. Once I had gotten to know the children, there was one child that had threatened me because I didn’t buy an ice cream…the staff had witnessed this incident but had just laughed it off which again, put me in a negative state of mind which made me feel annoyed because they weren’t willing to do anything after I had been threatened, afterwards I just brushed it off and forgot about it but I was still in a bit of dis-belief that a child would actually do something like that. When we walked to the park, the children had a buddy system in which they held hands with each other, some of the children held hands with staff but there were too many children and not enough staff so I felt that this was unsafe for the children and that something needed to be done about it. I don’t feel that I could approach the manager because it would feel awkward and feel like I am telling them how to do their job. But I could ask questions. The threat wasn’t a realistic threat but it still moved me that she did threaten me. I would have liked the staff to have told her not do to that and that it wasn’t very nice.…

    • 649 Words
    • 2 Pages
    Good Essays
    Read More
  • Better Essays

    swot analysis
    • 949 Words
    • 4 Pages

    swot analysis

    The biggest strength of this company is the uniqueness of the product. Indeed, even if the company has a wide range of direct competitors (Skinny Dip, Fairy Secrets, Element Tree…) is 2 in 1 candle is still an uncommon product. The uniqueness of the product can attract the curiosity of prospect customers and therefore stay ahead of their competitors.…

    • 949 Words
    • 4 Pages
    Better Essays
    Read More
  • Better Essays

    Swot Analysis
    • 1414 Words
    • 6 Pages

    Swot Analysis

    CPOE has been known to have several advantages. The orders are enacted electronically which are faster, standardized and are much easier to comprehend, rather than trying to decipher perplexing handwritten scripts. Thus, this is minimizing the confusions or misinterpretations which can jeopardize the patient’s health. It also enables the doctor to assess the information from computer at the hospital facility or even through the mobile devises, allowing more flexibility in retrieving the information. The doctor merely has to enter the adequate…

    • 1414 Words
    • 6 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    Swot Analysis
    • 643 Words
    • 3 Pages

    Swot Analysis

    Please discuss how marketing strategy fits within the larger framework of business strategy. Provide an example of a company (from any industry) that successfully integrates marketing strategy into its overall business strategy, mission and vision. Or, give an example of a company whose marketing strategy doesn’t fit well with its business strategy, mission and vision, and explain why this is so.…

    • 643 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Swot Analysis
    • 1364 Words
    • 6 Pages

    Swot Analysis

    Bright House’s Medical Director, Doctor Mildred Johnson, M.D., M.S.W., of New Haven, is one of the most respected gerontologists in New England. She will be supported by four…

    • 1364 Words
    • 6 Pages
    Good Essays
    Read More
  • Powerful Essays

    Swot Analysis
    • 1763 Words
    • 8 Pages

    Swot Analysis

    Leeuwin combines advance modern technology with old world technique to produce their wine. Therefore, their production are more effective and efficient resulting in a higher quality of wine.…

    • 1763 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Best Essays

    Swot Analysis
    • 2815 Words
    • 12 Pages

    Swot Analysis

    I certify that I have read the assigned material on academic integrity and this paper is an original paper composed by me for this course. It has not been copied or closely paraphrased from any other source and has not been submitted as a whole, or in part, for credit in any other course at OU or any other educational institution. It has not been created or submitted for any other purpose such as a job assignment at my workplace or any other agency…

    • 2815 Words
    • 12 Pages
    Best Essays
    Read More
  • Good Essays

    Intro Women and Gender Studies
    • 937 Words
    • 3 Pages

    Intro Women and Gender Studies

    According to Gerwal & Kaplan (2005), “the two-gender system that seems so “natural” has not been so for all time or everywhere in the world (p.2).”…

    • 937 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    The Australian Food Industry
    • 689 Words
    • 3 Pages

    The Australian Food Industry

    KFC (Kentucky Fried Chicken) is a chain of fast food restaurants which primarily focuses on the selling of original recipe fried chicken and other foods such as burgers, wraps, potato & gravy and coleslaw. The company was originally founded in 1952 by Colonel Harland Sanders, and since then it has expanded to over 9,000 stores in 86 countries. It first opened in Australia in Guilford, Sydney in 1968, there are now over 600 stores Australia wide. Since 1997 KFC became part of the YUM!Brands Corporation which owns other fast food stores such as Pizza Hut and Taco Bell.…

    • 689 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Identify and Evaluate Marketing Opportunities
    • 2516 Words
    • 11 Pages

    Identify and Evaluate Marketing Opportunities

    KFC (formerly known as Kentucky Fried Chicken) is a trademark franchise of Yum! Brands, Inc., headquartered in Louisville, Kentucky, United States .Founded by Col. Harland Sanders, KFC is known mainly for his fried chicken, which is usually served in a bucket.…

    • 2516 Words
    • 11 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Clean Air Sulotion
    • 1352 Words
    • 6 Pages

    Clean Air Sulotion

    T he Philippines takes pride in being one of many countries around the world that is an active party to international commitments for the environment -- be it for biodiversity, coastal and marine resources, or to combat the effects of global warming and climate change.…

    • 1352 Words
    • 6 Pages
    Powerful Essays
    Read More

Related Topics