SWOT analysis
SWOT analysis “Cafe Friends Time”
Background
The present report shows the results of matching points according to SWOT analysis (appendix A), and possible strategies that might be accepted for the business development. According to matching (Appendix B), the strongest sides of the strategic planning were defined and thoroughly researched.
The main goal of every company implies getting of financial income, which may be used in different ways by its owners. As usual, future increasing of income involves investment and competent distribution of financial resources.
The other main goal of the company is its expansion, which may be internal (expansion of services) and/or external (territory expansion). In the present case, internal expansion of the café means the introduction of services, which may attract more visitors. External expansion is an opening of one more café or the chain of them.
For successful business development, it is necessary to follow two main strategies: financial and marketing planning.
Financial planning
The financial planning includes the smaller set of measures compared to marketing planning but its importance is extremely high. There is no insurance from bankruptcy, and losing all the business and money can happen to every person.
The first step to be taken is the long-term financial planning with the help of financial analyst who can make the plan of financial distribution taking into consideration the state tax policy, financial profitability, or other data.
As it was said above, there is no legal insurance from bankruptcy or there are a high number of factors that can lead to losing everything. It is quite possible to protect the business with the help of different insurance programs. It will not help in avoiding any risks, but in some cases it can keep the business in safe.
Marketing planning
The marketing is an integral part of every prosperous business. The smart marketing planning can make your business profitable
Background
The present report shows the results of matching points according to SWOT analysis (appendix A), and possible strategies that might be accepted for the business development. According to matching (Appendix B), the strongest sides of the strategic planning were defined and thoroughly researched.
The main goal of every company implies getting of financial income, which may be used in different ways by its owners. As usual, future increasing of income involves investment and competent distribution of financial resources.
The other main goal of the company is its expansion, which may be internal (expansion of services) and/or external (territory expansion). In the present case, internal expansion of the café means the introduction of services, which may attract more visitors. External expansion is an opening of one more café or the chain of them.
For successful business development, it is necessary to follow two main strategies: financial and marketing planning.
Financial planning
The financial planning includes the smaller set of measures compared to marketing planning but its importance is extremely high. There is no insurance from bankruptcy, and losing all the business and money can happen to every person.
The first step to be taken is the long-term financial planning with the help of financial analyst who can make the plan of financial distribution taking into consideration the state tax policy, financial profitability, or other data.
As it was said above, there is no legal insurance from bankruptcy or there are a high number of factors that can lead to losing everything. It is quite possible to protect the business with the help of different insurance programs. It will not help in avoiding any risks, but in some cases it can keep the business in safe.
Marketing planning
The marketing is an integral part of every prosperous business. The smart marketing planning can make your business profitable