SWOT ANALYSIS
INTRODUCTION
Calveta Dining Services was founded by the Italian immigrant Antonio Calveta in 1966. What originally started as a neighbourhood restaurant in Brooklyn offering traditional Italian dishes led to the opening of two more restaurants and finally, in 1972, to the beginning of meal deliverance services to senior living facilities (SLFs) in the United States. Calveta is operated all aspects of resident dining facilities such as menu development, meal preparation and service, and implementation of special programs.
The market was a very promising one: A big part of the 18,000 nursing homes in the United States chose to outsource their dining services as it allows them to profit from the culinary expertise as well as from the lower costs that professional food delivery services offered. Calveta proved to be especially successful in the business: by 2008, Calveta Dining Services Inc. was the fourth-largest food delivery service in the U.S., covering 10% of the market and growing at a much faster rate than the industry average.
Although Calveta is facing three strong competitors, it is able to stand quarter of the market place. Calveta is emphasizing on the quality food and improving the services by making continuous innovations from time to time. After the founder, Antonio Calveta retired in year 2007 after he gave himself to the company for 35 years; he named his eldest son, Frank Calveta to be the president of the company. Frank is requested by his father to double the company’s revenues within five years’ time.
The dilemma that Frank was facing was that even after 2 years into this job of his he did not have any credible strategies to fulfill his father’s promise or to attain aggressive growth as his father wanted. Calveta Dining Services owed its success to Antonio Calveta’s passion for food, traditional family values and the customized services they offered to the SLF residents. Frank was named CEO of the company over his other siblings including his
Calveta Dining Services was founded by the Italian immigrant Antonio Calveta in 1966. What originally started as a neighbourhood restaurant in Brooklyn offering traditional Italian dishes led to the opening of two more restaurants and finally, in 1972, to the beginning of meal deliverance services to senior living facilities (SLFs) in the United States. Calveta is operated all aspects of resident dining facilities such as menu development, meal preparation and service, and implementation of special programs.
The market was a very promising one: A big part of the 18,000 nursing homes in the United States chose to outsource their dining services as it allows them to profit from the culinary expertise as well as from the lower costs that professional food delivery services offered. Calveta proved to be especially successful in the business: by 2008, Calveta Dining Services Inc. was the fourth-largest food delivery service in the U.S., covering 10% of the market and growing at a much faster rate than the industry average.
Although Calveta is facing three strong competitors, it is able to stand quarter of the market place. Calveta is emphasizing on the quality food and improving the services by making continuous innovations from time to time. After the founder, Antonio Calveta retired in year 2007 after he gave himself to the company for 35 years; he named his eldest son, Frank Calveta to be the president of the company. Frank is requested by his father to double the company’s revenues within five years’ time.
The dilemma that Frank was facing was that even after 2 years into this job of his he did not have any credible strategies to fulfill his father’s promise or to attain aggressive growth as his father wanted. Calveta Dining Services owed its success to Antonio Calveta’s passion for food, traditional family values and the customized services they offered to the SLF residents. Frank was named CEO of the company over his other siblings including his