Strengths: characteristics of the business or project that give it an advantage over others
Weaknesses: characteristics that place the team at a disadvantage relative to others
Opportunities: elements that the project could exploit to its advantage
Threats: elements in the environment that could cause trouble for the business or project
Contents:
1 Matching and converting
2 Internal and external factors
3 Use
4 Criticism
5 SWOT - landscape analysis
6 Corporate planning 7 Marketing
8 See also
9 References
10 External links
SWOT analysis aims to identify the key internal and external factors seen as important to achieving an objective.
Internal factors – the strengths and weaknesses internal to the organization
External factors – the opportunities and threats presented by the environment external to the organization
SWOT - landscape analysis
The SWOT-landscape systematically deploys the relationships between overall objective and underlying SWOT-factors and provides an interactive, query-able 3D landscape.
Marketing
Main article: Marketing management
In many competitor analyses, marketers build detailed profiles of each competitor in the market, focusing especially on their relative competitive strengths and weaknesses using SWOT analysis. Marketing managers will examine each competitor's cost structure, sources of profits, resources and competencies, competitive positioning and product differentiation, degree of vertical integration, historical responses to industry developments, and other factors.
Strengths
Weaknesses
Opportunities
Threats
Reputation in marketplace
Shortage of consultants at operating level rather than partner level
Well established position with a well defined market niche
Large consultancies operating at a minor level
Expertise at partner level in HRM consultancy
Unable to deal with multi-disciplinary assignments because of size or lack of ability
Identified market for