SWOT analysis Creative Technology
A case study on Creative Technology Ltd
Objective:
Remaining competitive in the IT market – Focusing on Audio Technology
History:
In 1981, Creative Technology Limited was incorporate in Singapore by Mr. Sim Wong Hoo who is currently the CEO and Chairman of Creative Technology.
Creative Technology Limited had a humble beginning. Creative started off as a computer repair shop in a shopping centre. While running the repair shop, Mr. Sim developed an addon memory board for the Apple II computers. Mr. Sim also customized Personal Computers adapted in Chinese. Other than customizing Personal Computers to be adapted in Chinese,
Mr. Sim also included enhanced audio capabilities into the Personal Computers which allowed speech and melodies to be played.
Since incorporation, Creative Technology Limited's greatest achievement is the creation of the Sound Blaster line of audio cards. This has enabled Creative to leverage on its leadingedge audio technology, huge user base and strong brand name to expand and introduce its products into the exciting lifestyle of the Personal Digital Entertainment market.
In June 1994, Creative gained public listing on the main board of the Singapore Stock
Exchange (SGX: C76).
To date, Creative Technology Limited has more than 5,000 employees worldwide. Creative has earned its reputation through the years to become a household brand name in Singapore.
2. Time line – Key Events (19902008)
Mid 1990s –
Creative ventured into the CDROM market and made a loss of close to US$100 million in inventory due to inflow of cheaper alternatives.
April 1999, Creative launched the NOMAD line of MP3 players which was later reintroduced as the MuVo and ZEN series of MP3 players. Creative dominated the MP3 player market until the entry of Apple Inc. with their iPod.
20012005 –
Creative applied for U.S. Patent. ZEN Patent was awarded to Creative for the invention of user interface for portable media players. This opened the way
Objective:
Remaining competitive in the IT market – Focusing on Audio Technology
History:
In 1981, Creative Technology Limited was incorporate in Singapore by Mr. Sim Wong Hoo who is currently the CEO and Chairman of Creative Technology.
Creative Technology Limited had a humble beginning. Creative started off as a computer repair shop in a shopping centre. While running the repair shop, Mr. Sim developed an addon memory board for the Apple II computers. Mr. Sim also customized Personal Computers adapted in Chinese. Other than customizing Personal Computers to be adapted in Chinese,
Mr. Sim also included enhanced audio capabilities into the Personal Computers which allowed speech and melodies to be played.
Since incorporation, Creative Technology Limited's greatest achievement is the creation of the Sound Blaster line of audio cards. This has enabled Creative to leverage on its leadingedge audio technology, huge user base and strong brand name to expand and introduce its products into the exciting lifestyle of the Personal Digital Entertainment market.
In June 1994, Creative gained public listing on the main board of the Singapore Stock
Exchange (SGX: C76).
To date, Creative Technology Limited has more than 5,000 employees worldwide. Creative has earned its reputation through the years to become a household brand name in Singapore.
2. Time line – Key Events (19902008)
Mid 1990s –
Creative ventured into the CDROM market and made a loss of close to US$100 million in inventory due to inflow of cheaper alternatives.
April 1999, Creative launched the NOMAD line of MP3 players which was later reintroduced as the MuVo and ZEN series of MP3 players. Creative dominated the MP3 player market until the entry of Apple Inc. with their iPod.
20012005 –
Creative applied for U.S. Patent. ZEN Patent was awarded to Creative for the invention of user interface for portable media players. This opened the way