Swot Analysis Danac World
Swot Analysis
Strengths
1. Danac Print World product differentiation strategy is the result of a strong marketing orientation, commitment to high quality, and customization of products and support services.
2. There is little turnover among employees who are well compensated and liked by customers. The relatively small size of the staff promotes camaraderie with co-workers and clients, and fosters communication and quick response to clients’ needs.
3. A long-term relationship with the primary supplier has resulted in shared knowledge of the product’s requirements, adherence to quality standards, and a common vision throughout the development and production process.
4. The high percentage of reorder business suggests a satisfied customer base, as well as positive word-of-mouth.
Weaknesses
1. The highly centralized …show more content…
Despite the successful, long-term relationship with the supplier, single-sourcing could make Danac Print World vulnerable in the event of a natural disaster, strike, or dissolution of the current supplier. Contingency plans for suppliers should be considered.
3. The seasonal nature of the product line creates bottlenecks in productivity and cash flow, places excessive stress on personnel, and strains the facilities.
4. Both the product line and the client base lack diversification. Dependence on current reorder rates could breed complacency, invite competition, or create a false sense of customer satisfaction. The development of a product that would make the software calendar obsolete would probably put Danac Print World out of business.
5. While the small size of the staff fosters camaraderie, it also impedes growth and new-business development.
6. Danac Print World is reactive rather than assertive in its marketing efforts because of its heavy reliance on positive word-of-mouth communication for obtaining new business.
7. Danac Print World current facilities is crowded. There is little room for additional employees or new equipment.
Strengths
1. Danac Print World product differentiation strategy is the result of a strong marketing orientation, commitment to high quality, and customization of products and support services.
2. There is little turnover among employees who are well compensated and liked by customers. The relatively small size of the staff promotes camaraderie with co-workers and clients, and fosters communication and quick response to clients’ needs.
3. A long-term relationship with the primary supplier has resulted in shared knowledge of the product’s requirements, adherence to quality standards, and a common vision throughout the development and production process.
4. The high percentage of reorder business suggests a satisfied customer base, as well as positive word-of-mouth.
Weaknesses
1. The highly centralized …show more content…
Despite the successful, long-term relationship with the supplier, single-sourcing could make Danac Print World vulnerable in the event of a natural disaster, strike, or dissolution of the current supplier. Contingency plans for suppliers should be considered.
3. The seasonal nature of the product line creates bottlenecks in productivity and cash flow, places excessive stress on personnel, and strains the facilities.
4. Both the product line and the client base lack diversification. Dependence on current reorder rates could breed complacency, invite competition, or create a false sense of customer satisfaction. The development of a product that would make the software calendar obsolete would probably put Danac Print World out of business.
5. While the small size of the staff fosters camaraderie, it also impedes growth and new-business development.
6. Danac Print World is reactive rather than assertive in its marketing efforts because of its heavy reliance on positive word-of-mouth communication for obtaining new business.
7. Danac Print World current facilities is crowded. There is little room for additional employees or new equipment.