Swot Analysis Developing Country Paper
Abstract
This case is about the challenge that Walmart has been facing in China. Even though Walmart is the world’s largest company in terms of sells, their success in China has not been the same as in the U.S. The challenge, Walmart faced a problem coming to China when using marketing strategies in China, the “Every Day Low Prices” in their market. It has cost the company years of trying their best to succeed in China. The biggest challenge the company faced was whether it could transport its successful model to win the market in China with a low cost structure. This paper is going to be about every aspect Walmart had to face to enter China: their product development, the market analysis, and distribution channels; along with their price selection strategy.
Outline I. Walmart History A. Walmart Entering China B. Barries to Entry
II. SWOT Analysis A. Strengths B. Weaknessess C. Opportunities D. Threats
III. Product Development IV. Market Analysis V. Distribution Channels VI. Publicity Strategy VII. Price Selection Strategy VIII. Recommendation/Conclusion IX. References
Walmart History
The first store Walmart opened was in July 2,1962 in Rogers, Arkansas (Farhoomand, 2006). The founder was Sam Walton, a man that believed the future of retailing lied on discounting (Farhoomand, 2006). Sam Walton’s initial interest and business strategy was to focus on areas that were ignored by large competitors such as Woolworth, Sears and JC Penney (Farhoomand, 2006). Walton’s idea was to deliver a product directly to the people in their neighborhood. The stores were established with the intention to cut the travel distances that will save money to the customers. This concept enabled customers to buy the same goods at lower prices (Farhoomand, 2006). This strategy proved to be successful and very effective, helping the company to become the World’s leading in the retail business. Walmart has grown
This case is about the challenge that Walmart has been facing in China. Even though Walmart is the world’s largest company in terms of sells, their success in China has not been the same as in the U.S. The challenge, Walmart faced a problem coming to China when using marketing strategies in China, the “Every Day Low Prices” in their market. It has cost the company years of trying their best to succeed in China. The biggest challenge the company faced was whether it could transport its successful model to win the market in China with a low cost structure. This paper is going to be about every aspect Walmart had to face to enter China: their product development, the market analysis, and distribution channels; along with their price selection strategy.
Outline I. Walmart History A. Walmart Entering China B. Barries to Entry
II. SWOT Analysis A. Strengths B. Weaknessess C. Opportunities D. Threats
III. Product Development IV. Market Analysis V. Distribution Channels VI. Publicity Strategy VII. Price Selection Strategy VIII. Recommendation/Conclusion IX. References
Walmart History
The first store Walmart opened was in July 2,1962 in Rogers, Arkansas (Farhoomand, 2006). The founder was Sam Walton, a man that believed the future of retailing lied on discounting (Farhoomand, 2006). Sam Walton’s initial interest and business strategy was to focus on areas that were ignored by large competitors such as Woolworth, Sears and JC Penney (Farhoomand, 2006). Walton’s idea was to deliver a product directly to the people in their neighborhood. The stores were established with the intention to cut the travel distances that will save money to the customers. This concept enabled customers to buy the same goods at lower prices (Farhoomand, 2006). This strategy proved to be successful and very effective, helping the company to become the World’s leading in the retail business. Walmart has grown
References: Abney, Kelley. "Walmart Logistics in China." N.p., June-July 2011. Web. 8 Sept. 2012. <http://uca.edu/chinasummit/files/2011/04/Conway.China_ Hornblower, Sam. “Wal-Mart & China: A Joint Venture.” PBS November 23, 2004, <http://www.pbs.org/wgbh/pages/frontline/shows/walmart/secrets/wmchina.html. Oxbridge Writers