Swot Analysis for Ducth Bros.
SWOT Analysis
A SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats of an organization in order to maintain and sustain a competitive advantage. I have listed four under each category that I feel are most important to Dutch Bros.
Internal Strengths:
Customer Service: Customer friendly environment and quick service
Positive Brand image: Very well known throughout the western states
Community Involvement: Each kiosks donates 1% of proceeds back to the community
Family Owned: Most all Dutch Bros. are locally owned and operated, so corporate managers are in charge of dispersing funding throughout the community appropriately
Internal Weaknesses:
Product Mix: Dutch Bros. should expand and acquire new products such as pastries to differentiate themselves even more from their competition
Music: At times the music is played loud and I have to shout my order
Limited Variety: There is a limited selection of drinks
Hours: Not open for business 24 hours a day
External Opportunities:
Product Expansion: Expand current menu while adding pastries
To-Go Boxes: Catering to those who wish to make large orders for local businesses, schools, etc.
Expand Hours: Open business for 24 hours a day
Campus Locations: Expand their current market by partnering with the local colleges
External Threats:
Competition: Human Bean and Starbucks
To-Go Boxes: Both the Human Bean and Starbucks offer to-go boxes for large orders
Pastries: Starbucks offers a wide variety of fresh pastries. The Human Bean offers muffins, granola bars, etc.
Coffee Houses: A sit down, third space environment that you don’t get from a drive thru coffee
A SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats of an organization in order to maintain and sustain a competitive advantage. I have listed four under each category that I feel are most important to Dutch Bros.
Internal Strengths:
Customer Service: Customer friendly environment and quick service
Positive Brand image: Very well known throughout the western states
Community Involvement: Each kiosks donates 1% of proceeds back to the community
Family Owned: Most all Dutch Bros. are locally owned and operated, so corporate managers are in charge of dispersing funding throughout the community appropriately
Internal Weaknesses:
Product Mix: Dutch Bros. should expand and acquire new products such as pastries to differentiate themselves even more from their competition
Music: At times the music is played loud and I have to shout my order
Limited Variety: There is a limited selection of drinks
Hours: Not open for business 24 hours a day
External Opportunities:
Product Expansion: Expand current menu while adding pastries
To-Go Boxes: Catering to those who wish to make large orders for local businesses, schools, etc.
Expand Hours: Open business for 24 hours a day
Campus Locations: Expand their current market by partnering with the local colleges
External Threats:
Competition: Human Bean and Starbucks
To-Go Boxes: Both the Human Bean and Starbucks offer to-go boxes for large orders
Pastries: Starbucks offers a wide variety of fresh pastries. The Human Bean offers muffins, granola bars, etc.
Coffee Houses: A sit down, third space environment that you don’t get from a drive thru coffee