Swot Analysis For Smoothie King

Business Objective:
Smoothie King’s business objective is to inspire and encourage healthy living and an active lifestyle. In order to reach our business goal, we will have to go in depth of our franchise, and critically analyze our strengths, weaknesses (what as franchise we can do better on), our opportunities, and the threats that we face from other franchises/companies. By using the SWOT Analysis, we will put into extent the various factors that might enhance or detract from our success, using this as a foundation for our success.
Strengths:
Smoothie King is a well-known franchise based in New Orleans, Louisiana, and it has branches in South Korea, Singapore, and the Cayman Islands. By bring the Smoothie King franchise to Brampton, Ontario, there are many benefits to this proposal.
As a franchise, one main advantage that we have is that our products are highly suitable for a wide target audience. They appeal to all customers of all ages, and the benefits include a higher revenue and potential cash flow. A vast majority of Brampton’s population are between the ages of 18-40. The age group is Smoothie King’s primary target audience. According to our demographics, this particular age group tends to have a job and they have money that they can spend. These people are more likely to spend their money on our products. Another target audience of Smoothie King are customers that want to live an active lifestyle. The city of Brampton has many fitness facilities such as GoodLife Fitness or L.A. Fitness. This is perfect for a franchise like Smoothie King since our healthy products promote healthy diets and lifestyles. Our proposed location for this Smoothie King franchise is beside a L.A. Fitness and this can attract people who want to live an active