Preview

Swot Analysis: Iphone and Apple as Apple Inc's View

Satisfactory Essays
Open Document
Open Document
519 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Swot Analysis: Iphone and Apple as Apple Inc's View
SWOT Analysis: iPhone and Apple as Apple Inc’s view

Strengths
• Recognition Brand.
• Good reputation.
• Integration iPod in iPhone. Use brand iPod as base in order to grow iPhone market. (Customers buy iPhone and also get iPod in the same device)
• Good business strategist, Apple is using App Store in iTunes as a tool to drive the iPhone’s market. And Apple makes it more attract by cutting application prize in App Store off 30% and almost a half of application in the App Store are free to download. (There are 65,000 applications in App Store with 1.5 billion downloading applications in 1 year.)
• Apple’s iPhone as a first Incumbent of OS software platform in iPhone that success. Apple courage all developers around the world to develop software for the OS software platform in iPhone and be a part of business of App Store in iTunes by distributing software development to make it easy to create application on the iPhone.
• Good marketing advertisement.
• High Research and Development: every year Apple will come out with new technology and new features to beat their competitors.
• iPhone has iTunes application, it provides customers to download music and ringtones.
• Company’s bargaining power: Only Apple influences on the iPhone design, iPhone software and iPhone’s development. AT&T has nothing to do with it. Only Apple has a right to do it.

Weaknesses
• High cost subsidizes, we have to subsidize iPhone cost, otherwise customers won’t buy it. Because it’s too expensive. And prize before subsidize, higher cost than competitors.
• Apple provides unlock SIM option, so the iPhone can be unlock. It means customer can switch to another carrier.
• Lack of international operates: limited Distribution and Service Channels. Only Apple Store, Apple retail Store can distribute it. So it won’t be enough for customers demand. And even repairing iPhone or replacement, Only Apple Store and Apple retail store can do that. If our country doesn’t has
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Mkt 421 Week 3 Assignment
    • 551 Words
    • 3 Pages

    Mkt 421 Week 3 Assignment

    The iPhone is a product of Apple Company. Apple has successfully differentiates the iPhone from other smartphones available in the market. The main differentiating strategy is the addition of innovative, unique, and superior features. Apple’s innovators are constantly pushing the limits of the iPhone in pursuit of excellent customer service. The main features differentiating the iPhone from its competitors include the operating system, screen resolution, iTunes and App Store, and flash. Apple has maintained iOS as the unique operating system for its iPhone smartphone. Besides, it has a superior screen…

    • 551 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Better Essays

    Res 351 Week 1 Research Paper
    • 1801 Words
    • 8 Pages

    Res 351 Week 1 Research Paper

    The senior management of Apple needs to understand what it is consumers want and how to deliver it to them in a manner which will allow Apple to regain its leadership position. They need to consider the variables that will bring customers back to the iPhone; one of the largest variables is the current economy. Apple has begun to make changes with production by inviting the FLA to inspect its supply chains; this change is to build customers trust and respect. Competition is healthy for organizations; Apple will need to make continual changes in order to become and to stay the industry leader within the smartphone…

    • 1801 Words
    • 8 Pages
    Better Essays
    Read More
  • Better Essays

    Unit 9 P4 Consumer Behaviour Context
    • 1521 Words
    • 7 Pages

    Unit 9 P4 Consumer Behaviour Context

    Brand loyal customers make up a lot of the consumers of the Iphone. Some Consumers love to be the first ones to get their hands on the newest…

    • 1521 Words
    • 7 Pages
    Better Essays
    Read More
  • Powerful Essays

    Current Market Conditions Competitive Analysis
    • 1967 Words
    • 8 Pages

    Current Market Conditions Competitive Analysis

    The Apple Company is one of the most successful firms in the cellular phone market. Although the company has not always been on the top, they found a way to surpass other competitors through the quality and pricing of their products. Today, we can walk through most superstores and find Apple’s products.…

    • 1967 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Better Essays

    makeup assignment econ 344
    • 958 Words
    • 4 Pages

    makeup assignment econ 344

    Steve Jobs unveiled iPhone to the world on January 09, 2007 by defining it as a wide screen iPod Touch featuring functionalities of phone and an Internet communicator named iPhone. Apple IPhone is considered apples most innovate and best selling product according to “the secret to Apple’s success” article they raised a point about Apple’s marketing strategy, “Making markets vs. addressing markets – Some claim that Apple doesn’t ask people what they need but gives them products they decide they want.” In a competitive industry such as the mobile device industry, no consumer would purchase a cellphone unless they perceive its worth as valuable. No body necessarily needs an apple iPhone they have many options however, they want the phone because they value the product. Another marketing strategy worth noting is how Apple markets their products. Apple has demonstrated a cool factor in their product; the Attention they spent on the design and detail distinguishes Apple’s products from other competitors.…

    • 958 Words
    • 4 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    Assignment 3R: Workplace Skills
    • 514 Words
    • 3 Pages

    Assignment 3R: Workplace Skills

    Apple is good at innovation for they are always coming up with new technology, the iPhone is one of these things.…

    • 514 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    What Were Some of Apple’s Biggest Successes and Failures?
    • 693 Words
    • 3 Pages

    What Were Some of Apple’s Biggest Successes and Failures?

    Three of Apple’s biggest successes are the iPod, iTunes, and iPhone. Introduced in 2001 the iPod offered consumers and easy interface to house up to 1000 “on the go” songs. For Apple, the iPod offered a monopoly type product with high margins. The iTunes application also rolled out in 2001 and offered users and easy interface to search and download music and movies. In 2002, Apple released the Windows version of iTunes instantly revolutionizing the music delivery market. To date Apple holds the number one spot for sales of MP3 players. The introduction of the iPhone combined the functionality of a cell phone, the iPod, Apple operating system and camera. Now users had mobile entertainment in the palm of their hands.…

    • 693 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Iphone Legal Issues
    • 673 Words
    • 3 Pages

    Iphone Legal Issues

    During the time since the iphone was release back in June 2007, there have been many legal issues that have presented themselves. Most of these legal issues started when people started noticing that the iphone was able to be jail broken. This means that they can download free software and use it to unlock and phone that he or she wishes to. Many problems started occurring because this caused a birch of contract with the service provider AT&T. With all that being said AT&T has decided to interfere in the iphone unlocking trend that has come to a rather large proportion over the last period. Uniquephones has been one of the first websites that has offered people the option of jail breaking a phone and AT&T wasn’t so happy about that. They were informed that they would be receiving a call my AT&T’s lawyers.…

    • 673 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    The End of at&T's Absolute Advantage in Iphone Sales
    • 618 Words
    • 3 Pages

    The End of at&T's Absolute Advantage in Iphone Sales

    For years, AT&T has had an absolute advantage over Verizon Wireless, Sprint and T-Mobile with the iPhone, thanks to an exclusive contract with Apple, who is expected to sell 40 million iPhones worldwide this year. This absolute advantage has led to AT&T’s growth in recent years, making them one of the largest mobile network providers in the United States, second to Verizon Wireless. This growth, however, has slowed in recent years, as most AT&T customers who wanted the iPhone has bought them. People who have wanted an iPhone, but did not want to sign with AT&T, have purchased their iPhones thru AT&T without a contract, or through secondary markets such as eBay, and have “jailbroken” or hacked their iPhones to work outside of AT&T’s network. This results in the user not maintaining the full functionality of the iPhone itself. They have an iPhone, and they can use it on Sprint or T-Mobile, but they cannot use all of the features of the iPhone. With the iPhone coming to Verizon Wireless, this appears to no longer be the case.…

    • 618 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    At&T Business Strategy
    • 1437 Words
    • 6 Pages

    At&T Business Strategy

    DIFFERENTIATION- AT&T’s exclusive agreement to market and sell the iPhone with Apple Corporation has differentiated itself from its competitors. Utilization of its vast spectrum to offer video conferencing service (video share).…

    • 1437 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Good Essays

    Iphone and Ethical Issues
    • 821 Words
    • 4 Pages

    Iphone and Ethical Issues

    On June 29, 2007, Apple Inc. launched sales of the iPhone at Apple and AT&T stores across the country. Many hours earlier, enthusiastic customers lined up outside stores to get the first iPhone in their hands. The iPhone is more than just a breakthrough mobile-phone device. It is a strategy that may expand Apple's sphere of influence. Apple elegantly combined a mobile phone, mp3 player, and personal digital assistant (PDA) on the same machine characterized by its unique, innovative design.…

    • 821 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    Voluntary/Assisted Euthanasia
    • 1212 Words
    • 5 Pages

    Voluntary/Assisted Euthanasia

    Perry, J., Churchill, L., Kirshner, H. (2005). The Terri Schiavo Case: Legal, Ethical, and Medical Perspectives. Annals of Internal Medicine, 143(10), 744-748. Retrieved from http://annals.org/article.aspx?articleid=718842…

    • 1212 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Good Essays

    English 0812: Analytical Reading And Writing Analysis
    • 710 Words
    • 3 Pages

    English 0812: Analytical Reading And Writing Analysis

    In this English 0812: Analytical Reading and Writing, I have learned a great deal of beneficial knowledge in writing. As a bilingual person who knows Chinese and English, I struggle with Literature writing a lot ever since young. Even though I grew up in the United States from Kindergarten, English is still a challenging subject in my educational path. After attending the English 0812 class in this semester, I have improved on my writing, analyzing, revising, and editing skills. I am very satisfied and pleased with my development. Throughout the English 0812 class, I have written a total of 3 essays: “Technology Influence American Student’s Perceptions on Plagiarism”, “Privacy Concerns on Internet”, and “Integration of Chinese Food with American’s…

    • 710 Words
    • 3 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Apple and Its iOS Monopoly
    • 320 Words
    • 1 Page

    Apple and Its iOS Monopoly

    The article describes how the apple iPhone monopoly being challenged by its customers. Back in 2007, when Apple first started to release their new phone, called the "iPhone", they made an exclusive deal with AT&T. That deal was a 5 year deal that solely allowed AT&T to provide the service for all of apples phones. Apple created a monopoly by refusing iPhone customers being allowed to choose their mobile carrier. Apple at one point back in 2007, released a software update which disabled iPhones being used by a separate carrier. Before the update people were buying the iPhones separately, unlocking them, then bringing them to their own provider, and having them activated under a different cell phone provider. However with that update, it disables all the phones that were not covered by AT&T. The new update essentially made all iPhones at the time, bricks. The lawsuit against apple is simply asking them to remove the update and to allow its consumers the right to choose their cell phone provider.…

    • 320 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Good Essays

    Apple Market Entry Strategy in India
    • 467 Words
    • 2 Pages

    Apple Market Entry Strategy in India

    First, Apple created co-operations with two telecommunication companies to bring its iPhones to the market. Together, these strategic partners, namely Vodafone and Bharti Airtel, held a market share of 40.3% in the Indian telecommunication industry at that time. Thereby, Apple benefited from the existing customer base of its partners and coevally offered its target groups the choice for their preferred provider.…

    • 467 Words
    • 2 Pages
    Good Essays
    Read More

Related Topics