Swot Analysis – Mcdonald’s
SWOT Analysis – McDonald’s Susan Reynolds Roger State University June 21, 2012
Company Overview: The McDonald’s Corporation was born from brothers Richard and Maurice McDonald from a single drive-in restaurant in San Bernardino, California in 1948 to the largest food service organization in the world.. In the past 52 week period, McDonald’s stock value has risen from 43.74 up to 63.69, showing that even today McDonald’s continues to flourish and be successful (Yahoo Finance). The company 's mission is to leverage the unique talents, strengths, and assets of our diversity in order to be the world 's best quick-service restaurant experience (McDonalds.com, 2008). SWOT Analysis Strengths, Weaknesses, Opportunities, Threats of the McDonald’s Corporation Strengths: Brand equity- positive associations created through the yellow arches. Ever since we are young children we are taught to love McDonald’s, with their “happy meals,” playscapes, and hamburgers. Marketing techniques used with childhood customers stay with the person as McDonald’s keeps these same customers when they grow into adults—stay successful as a business. Currently maintains 42% of US Hamburger business- Burgers are so popular that McDonald’s is a household name, people all over the world see the commercials, this domination of the hamburger business gives McDonald’s a huge advantage over the rest of the market. (McSpotlight Press). Successful “brand name” items- for example: Fries, Happy Meal, Big Mac, and Egg McMuffin- these items are well-known and McDonald’s utilizes them in their marketing techniques. These meals are ingrained into the consumers mind gives McDonald’s a big advantage Spread market overseas- international success has made McDonald’s a famous brand name all over the world. Balance Sheet Success- financial assets continue to rise each year as
Company Overview: The McDonald’s Corporation was born from brothers Richard and Maurice McDonald from a single drive-in restaurant in San Bernardino, California in 1948 to the largest food service organization in the world.. In the past 52 week period, McDonald’s stock value has risen from 43.74 up to 63.69, showing that even today McDonald’s continues to flourish and be successful (Yahoo Finance). The company 's mission is to leverage the unique talents, strengths, and assets of our diversity in order to be the world 's best quick-service restaurant experience (McDonalds.com, 2008). SWOT Analysis Strengths, Weaknesses, Opportunities, Threats of the McDonald’s Corporation Strengths: Brand equity- positive associations created through the yellow arches. Ever since we are young children we are taught to love McDonald’s, with their “happy meals,” playscapes, and hamburgers. Marketing techniques used with childhood customers stay with the person as McDonald’s keeps these same customers when they grow into adults—stay successful as a business. Currently maintains 42% of US Hamburger business- Burgers are so popular that McDonald’s is a household name, people all over the world see the commercials, this domination of the hamburger business gives McDonald’s a huge advantage over the rest of the market. (McSpotlight Press). Successful “brand name” items- for example: Fries, Happy Meal, Big Mac, and Egg McMuffin- these items are well-known and McDonald’s utilizes them in their marketing techniques. These meals are ingrained into the consumers mind gives McDonald’s a big advantage Spread market overseas- international success has made McDonald’s a famous brand name all over the world. Balance Sheet Success- financial assets continue to rise each year as
Bibliography: -"About McDonald 's ". McDonald 's Corporation. March 18th, 2008 . -"New York Stock Exchange: Listed Company Directory - McDonald 's Corporation". New York Stock Exchange. March 18th, 2008 . - "McDonald 's Corp. (MCD)". Yahoo Finance. March 18th, 2008 . - “McDonald’s Business Analysis.” Ezine Articles Online. March 18th, 2008 -“Fascinating McFacts about McDonald’s International. McSpotlight. March 18th, 2008