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Swot Analysis of Amazon

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Swot Analysis of Amazon
SWOT ANALYSIS

Strenghts * Global Brand * Large Products Portfolio * Innovative * Acquisitions
Amazon is the leading online retailer regarding media, products that educate and entertain.
Amazon being a powerful global brand. Its customer base is over 30 million people has established separate websites in Canada, UK, Germany, Italy, France, Japan and China.
It has a diversified product portfolio. Amazon.com started as an online bookstore but soon diversified, selling DVDs, CVs, MP3 downloads, computer software, video games electronics, furniture and toys.
It has also produced a wireless device that reads electronic book “KINDLE electronic books.
Amazon had enormous acquisitions which result in faster delivery of products.
Acquisitions
1997: Bookpages.co.uk,[10] a UK online book retailer, which became Amazon UK on October 15, 1998.[11]
1999: Internet Movie Database (IMDb).;[12] Cambridge, Massachusetts-based PlanetAll, a reminder service; Sunnyvale-based Junglee.com, an XML-based data mining startup[13]Alexa Internet, Accept.com, and Exchange.com[14]
2003: online music retailer CD Now.[citation needed]
2004: Joyo.com, a Chinese e-commerce website.[15]
2005: BookSurge,[16] a print on demand company, and Mobipocket.com, an eBook software company.[17][18] CreateSpace.com (formerly CustomFlix), a Scotts Valley, California-based distributor of on-demand DVDs.[19] CreateSpace has since expanded to include on-demand books, CDs, and video.
2006: Shopbop, a Madison, Wisconsin-based retailer of designer clothing and accessories for women.[20]
2007: dpreview.com, a London-based digital photography review website; Brilliance Audio, the largest independent publisher of audiobooks in the United States.[21]
2008: Audible.com; Fabric.com;[22] Box Office Mojo;[23] AbeBooks;[24] Shelfari[25] (including a 40% stake in LibraryThing and whole ownership of Bookfinder.com, Gojaba.com, and FillZ); Reflexive Entertainment,[26] a casual video game
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