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Swot Analysis Of Amazon

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Swot Analysis Of Amazon
ALPER ÇAĞDAŞ
EXAM II
CORPORATE GOVERNANCE AT AMAZON
Amazon or Amazon.com was found in 1994 by Jeff Bezos. It is an American e-commerce and cloud computing company. It, since then, has evolved significantly and today is the largest online retailer in regard to market capitalization and total sales. It initially started off as an online bookstore. Then, later on, it diversified its product range to include almost everything that a person can think of ranging from electronics to clothes, food, furniture and so much more. Amazon also makes a number of consumer electronics such as Fire tablets, Kindle e-Readers, Echo, and Fire TV. It has separate retail websites for many different nations in their own languages such as UK, Spain, and Japan etc.
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2013: IVONA Software, Liquavista, Goodreads, and Tenmarks Education Inc.
2014: ComiXology, Double Helix Games, and Twitch.
2015: 2lemetry, Shoefitr, Safaba Translation Systems, Annapuma Labs, ClusterK, and Elemental Technologies.
2016: NICE, Biba Systems, and Curse Inc.
2017: Thinkbox Software, Do.com, Whole Foods Market, Harvest.ai, and Souq.com. Above are the mergers and acquisitions that Amazon has taken on since 2010 (Pryor, Kristin). As a result of these, Amazon has removed many small competitors and diversified its product portfolio. There is no established link between knowledge and experience of the members of the board with the mergers and acquisitions undertaken by Amazon. I believe that Amazon has a uniquely diverse Board of Directors covering every aspect from scientific knowledge to law and even social sciences. As a result of this diverse knowledge of the members, operations, and working of the company becomes much better. They are able to give advice in matters pertaining to every aspect possible. They are then very influential. In the case of Amazon, it is the same. The members are very diverse and thus hold a significant influence over the company’s operations and other

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