Swot Analysis of Asian Paints
SWOT ANALYSIS OF ASIAN PAINTS
SWOT analysis is a basic, straightforward model that provides direction and serves as a basis for the development of marketing plans. It accomplishes this by assessing an organizations strengths (what an organization can do) and weaknesses (what an organization cannot do) in addition to opportunities (potential favorable conditions for an organization) and threats (potential unfavorable conditions for an organization).
SWOT
analysis is an important step in planning and its value is often underestimated despite the simplicity in creation. The role of SWOT analysis is to take the information from the environmental analysis and separate it into internal issues (strengths and weaknesses) and external issues (opportunities and threats).
SWOT analysis is done for a company, to find out its overall Strengths,
Weaknesses,
Threats and opportunities leading to gauging the competitive potential of the company. The SWOT Analysis enables a company to recognize its market standing and adopt strategies accordingly. Here SWOT analysis of Asian Paints is made to understand the positioning of the company better.
2.1. Strengths:
1.
Market leaders with 35% market share in the organized sector, the closest competitor does not have even half of AP¶s share;
2.
Comprehensive nation wide coverage of the market ± urban, semi-urban and rural areas. They have quite a number of brands, covering all segments and filling all gaps. For example, they have brands in different price slots like Utsav for rural lower-end markets and Apcolite for high end-markets;
3.
AP¶s logo µGattu¶, an impish boy with the paint tin and brush, is most popular and easily recognized;
4.
Widest product range in terms of products, shades, pack sizes - 40 different decoratives, some in 150 shades, 8 different pack sizes;
5.
Unlike its competitors who concentrate only in urban areas, AP is found everywhere. It has a country wide distribution
6.
SWOT analysis is a basic, straightforward model that provides direction and serves as a basis for the development of marketing plans. It accomplishes this by assessing an organizations strengths (what an organization can do) and weaknesses (what an organization cannot do) in addition to opportunities (potential favorable conditions for an organization) and threats (potential unfavorable conditions for an organization).
SWOT
analysis is an important step in planning and its value is often underestimated despite the simplicity in creation. The role of SWOT analysis is to take the information from the environmental analysis and separate it into internal issues (strengths and weaknesses) and external issues (opportunities and threats).
SWOT analysis is done for a company, to find out its overall Strengths,
Weaknesses,
Threats and opportunities leading to gauging the competitive potential of the company. The SWOT Analysis enables a company to recognize its market standing and adopt strategies accordingly. Here SWOT analysis of Asian Paints is made to understand the positioning of the company better.
2.1. Strengths:
1.
Market leaders with 35% market share in the organized sector, the closest competitor does not have even half of AP¶s share;
2.
Comprehensive nation wide coverage of the market ± urban, semi-urban and rural areas. They have quite a number of brands, covering all segments and filling all gaps. For example, they have brands in different price slots like Utsav for rural lower-end markets and Apcolite for high end-markets;
3.
AP¶s logo µGattu¶, an impish boy with the paint tin and brush, is most popular and easily recognized;
4.
Widest product range in terms of products, shades, pack sizes - 40 different decoratives, some in 150 shades, 8 different pack sizes;
5.
Unlike its competitors who concentrate only in urban areas, AP is found everywhere. It has a country wide distribution
6.