Swot Analysis of Bsnl
SWOT Analysis
Strengths
• BSNL is the India’s leading telecommunications and broadband Internet provider.
• Provides global telecommunication services 90 million customers in India;
• Provides 27.45 million fixed- wired line telephones with network connections, and local telephone exchanges;
• Operates more than 72 million wireless subscriber;
• Owns largest cellular provider in whole India;
• BSNL communication has moved into new areas as technology improves and into new innovation like Mobile communication , 3G Services for mobiles, Wimax and WLL ;
• Invests in new mobile technology of the century 4G networking and other innovations in Internet protocol.
Weaknesses
BSNL main weaknesses are associated with the following factors:
• Short of mobile divergence which help the competitors like bharthi tel and Reliance to turn around and attract more BSNL customers;
• No promotion for ‘cheap voice calls, such as call now, Data one prepaid cards;
• Occasional fixed phone problem due to BSNL operations;
• Complaints about customer services provided by BSNL.
• Problems with BSNL Broadband Infrastructure.
Opportunities
• Transition to the new century 4G including the transfer of half of its customers to 3G by 2010;
• Developing and improvising more profitable products and services that are fewer regulated ;
• Highlighting on telecommunications and IT solutions and broadband internet services;
• Expansion of BSNL online service platform to serve small businesses;
• Expansion of Internet smart-phone services.
• Expansion of services on highly-dynamic Indian economy and internationally;
• Contracting more overseas partners to further its global expansion;
Threats
• Tough competition from BSNL main rivals: Bharthi Airtel ,Vodafone, Idea;
• Global financial crisis;
• Management shortages in BSNL core business divisions, including retail, wholesale;
• Increase of redemption;
• Operating markets liquidity;
• Recent scandal about bidding 2G
Strengths
• BSNL is the India’s leading telecommunications and broadband Internet provider.
• Provides global telecommunication services 90 million customers in India;
• Provides 27.45 million fixed- wired line telephones with network connections, and local telephone exchanges;
• Operates more than 72 million wireless subscriber;
• Owns largest cellular provider in whole India;
• BSNL communication has moved into new areas as technology improves and into new innovation like Mobile communication , 3G Services for mobiles, Wimax and WLL ;
• Invests in new mobile technology of the century 4G networking and other innovations in Internet protocol.
Weaknesses
BSNL main weaknesses are associated with the following factors:
• Short of mobile divergence which help the competitors like bharthi tel and Reliance to turn around and attract more BSNL customers;
• No promotion for ‘cheap voice calls, such as call now, Data one prepaid cards;
• Occasional fixed phone problem due to BSNL operations;
• Complaints about customer services provided by BSNL.
• Problems with BSNL Broadband Infrastructure.
Opportunities
• Transition to the new century 4G including the transfer of half of its customers to 3G by 2010;
• Developing and improvising more profitable products and services that are fewer regulated ;
• Highlighting on telecommunications and IT solutions and broadband internet services;
• Expansion of BSNL online service platform to serve small businesses;
• Expansion of Internet smart-phone services.
• Expansion of services on highly-dynamic Indian economy and internationally;
• Contracting more overseas partners to further its global expansion;
Threats
• Tough competition from BSNL main rivals: Bharthi Airtel ,Vodafone, Idea;
• Global financial crisis;
• Management shortages in BSNL core business divisions, including retail, wholesale;
• Increase of redemption;
• Operating markets liquidity;
• Recent scandal about bidding 2G