SWOT Analysis of Crayola Manufacturing
SWOT
Crayola SWOT
Crayola (Binney & Smith), a subsidiary of Hallmark, Inc.
Corporate History
Crayola Manufacturing is a 120 year old company that makes safe, dependable art supplies for children. Because most consumers have never heard of Binney & Smith, the Crayola maker changed its name in 2007 to reflect its brand name. Crayola has many different lines of products; as well as services, which vary from just crayons and markers. They produce 3 billion crayons a year, plus craft and character licensed activities. Crayola began as Binney & Smith back in 1885 when Joseph Binney partnered with his son and nephew. Binney and Smith sold their first Crayola crayons in 1903, when a box of eight cost only a nickel. The small business began in New York and moved to Easton, Pennsylvania (where they remain today), producing the dustless chalk. In 1958 the Crayola 64-crayon box, which included 16 new colors and a built-in sharpener, made its debut on the "Captain Kangaroo Show." This Crayola box "became part of the collective history and experiences of generations of Americans, and a symbol of the color and fun of childhood." Crayola estimates that the average U.S. child wears down 730 crayons by age ten. And, in the same spirit, the Smithsonian Institution 's National Museum of American History placed an actual 1958 Crayola 64-crayon box and an assortment of 20th century Crayola advertising in the permanent collection of the Division of Cultural History. The company 's products are packaged in many languages and are sold worldwide. Safety in art materials was the main focus for Crayola resulting in non-toxic colors. Crayola also has a creative factory and offers services for creative minds to run free and party space availability with all of their branded products. In 1984 Hallmark purchased Crayola and has kept the company on top of their industry with products ranging on a wide scale from markers, pencils, chalk, watercolors to silly putty and even
Crayola SWOT
Crayola (Binney & Smith), a subsidiary of Hallmark, Inc.
Corporate History
Crayola Manufacturing is a 120 year old company that makes safe, dependable art supplies for children. Because most consumers have never heard of Binney & Smith, the Crayola maker changed its name in 2007 to reflect its brand name. Crayola has many different lines of products; as well as services, which vary from just crayons and markers. They produce 3 billion crayons a year, plus craft and character licensed activities. Crayola began as Binney & Smith back in 1885 when Joseph Binney partnered with his son and nephew. Binney and Smith sold their first Crayola crayons in 1903, when a box of eight cost only a nickel. The small business began in New York and moved to Easton, Pennsylvania (where they remain today), producing the dustless chalk. In 1958 the Crayola 64-crayon box, which included 16 new colors and a built-in sharpener, made its debut on the "Captain Kangaroo Show." This Crayola box "became part of the collective history and experiences of generations of Americans, and a symbol of the color and fun of childhood." Crayola estimates that the average U.S. child wears down 730 crayons by age ten. And, in the same spirit, the Smithsonian Institution 's National Museum of American History placed an actual 1958 Crayola 64-crayon box and an assortment of 20th century Crayola advertising in the permanent collection of the Division of Cultural History. The company 's products are packaged in many languages and are sold worldwide. Safety in art materials was the main focus for Crayola resulting in non-toxic colors. Crayola also has a creative factory and offers services for creative minds to run free and party space availability with all of their branded products. In 1984 Hallmark purchased Crayola and has kept the company on top of their industry with products ranging on a wide scale from markers, pencils, chalk, watercolors to silly putty and even
References: Anonymous. (Jul 28, 2009). Crayola Launches "Creativitycast" Back-to-School Social Media Campaign on Twitter and Facebook. Business Wire. New York Baxter, C. (May 7, 2009). Crayola solar project in Forks Twp. stalls: Company says it 's still looking for better partners for field of panels to power its plant. McClatchy - Tribune Business News. Washington. Crayola LLC. (2000). Official crayola website. Retrieved June 16, 2009 Hajewski, D. (2009). Parents spending less on back to school items. McClatchy Tribune News. Hallmark Buys Crayola Maker. (August 10, 1984). St. Petersburg Times. Hoovers. (2009). Crayola, LLC. Retrieved on August 9, 2009 from ProQuest Database. "Top Marker Brands, 2007." MMR, September 2, 2007, p. 22, from Information Resources Inc. Market Share Reporter 2009. Gale, 2009. Reproduced in Business and Company Resource Center. Farmington Hills, Mich.: Gale Group, June 2002x