SWOT analysis of Delta Airlines
SWOT analysis of Delta Airlines
Vaughn College of Aeronautics
Georgi Teofilov
December 15th 2012
Introduction
Having been founded on May 30th 1924 Delta airlines is one of the only 4 legacy carriers still left in the aviation industry since the 1978 airline deregulation act. It is a major United States airline and its headquarters are in Atlanta, Georgia. Delta airlines operates 5,000 flights every day of which are both domestic and international. Delta airlines hub is located at Hartsfield-Jackson Atlanta international airport which is considered the worlds busiest airport in accordance with passenger traffic which accumulates to over 91 million passengers per year. Its fleet consists of 722 airplanes and its company slogan is “Keep Climbing”
Strengths
When it comes to any company brand name speaks, whether it be a weak or strong. Delta exceeds in this due to it having a strong brand name. It is worldwide recognized due to it being in existence for over 80 years and the awards that it has one on an international level. Its name can be seen any ware including it having created the sky lifts used in New York cities Bronx zoo. Due to its easy recognizable name it has stood the test of time in the ever vastly changing aviation industry. Another strength that Delta airlines has is its cost advantage of fleet ownership. Unlike many other airlines Delta owns almost 75 percent of its fleet which is roughly 580 aircraft and they save money because of that. Since they own 75 percent of there fleet that means that they receive tax breaks and no payments must be made with that 75 percent of the fleet because it is owned. In the airline industry alliances and agreements must be made amongst airlines in order for them to have greater chance of survival and Delta has taken advantage of that. Delta has and continues to build international alliances with other airlines to gain any type of advantage that it can. Delta is part of the Sky
Vaughn College of Aeronautics
Georgi Teofilov
December 15th 2012
Introduction
Having been founded on May 30th 1924 Delta airlines is one of the only 4 legacy carriers still left in the aviation industry since the 1978 airline deregulation act. It is a major United States airline and its headquarters are in Atlanta, Georgia. Delta airlines operates 5,000 flights every day of which are both domestic and international. Delta airlines hub is located at Hartsfield-Jackson Atlanta international airport which is considered the worlds busiest airport in accordance with passenger traffic which accumulates to over 91 million passengers per year. Its fleet consists of 722 airplanes and its company slogan is “Keep Climbing”
Strengths
When it comes to any company brand name speaks, whether it be a weak or strong. Delta exceeds in this due to it having a strong brand name. It is worldwide recognized due to it being in existence for over 80 years and the awards that it has one on an international level. Its name can be seen any ware including it having created the sky lifts used in New York cities Bronx zoo. Due to its easy recognizable name it has stood the test of time in the ever vastly changing aviation industry. Another strength that Delta airlines has is its cost advantage of fleet ownership. Unlike many other airlines Delta owns almost 75 percent of its fleet which is roughly 580 aircraft and they save money because of that. Since they own 75 percent of there fleet that means that they receive tax breaks and no payments must be made with that 75 percent of the fleet because it is owned. In the airline industry alliances and agreements must be made amongst airlines in order for them to have greater chance of survival and Delta has taken advantage of that. Delta has and continues to build international alliances with other airlines to gain any type of advantage that it can. Delta is part of the Sky