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Swot Analysis Of Family Dollar

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Swot Analysis Of Family Dollar
Family Dollar Doesn’t Fully Meet its Mission Statement
Leslie Dailey
University of the People

In partial fulfillment of the requirements for BUS 1101
Unit 2 – Mission, Strategy, Objectives, and Organizational Structure
Professor Jane Burman-Holtom
25 November 2015

Abstract

A fortune 500 company, Family Dollar strives to provide its customers, associates, and investors the best product possible. Through a comprehensive business strategy, they are able to provide a wealth of products at low cost, numerous employment opportunities, and constant growth. They previously had 5,900 stores in 44 states being served by 11 state-of-the-art distribution centers but with their current acquisition by Dollar Tree expect to grow to a combined …show more content…
Family Dollar has taken great strides to not only skyrocket it to a Fortune 500 company but also achieve their mission. From the way they treat their consumers and employees to their promises of returns for investors, Family Dollar has become, “the second largest chain,” according to Forbes Investing (Brad Thomas, 2012). Analyzing their “About Us” website, one can see that their mission statement is at the heart of what they do.
For Our Customers a Compelling Place to Shop… Currently, Family Dollar offers a myriad of products; from name brand food and beverages to apparel, all at low pricing. Everything they do is geared towards providing quality products to their consumers for a low price. Family Dollar even holds their distributors to a high standard, ensuring a lower overhead translating to money saved for the consumer. They provide their suppliers, distributors, and shippers with customized instructions to help ensure the lowest price while maintaining its bottom line. The company operates under a rather small footprint with stores approximately 7,000 square feet, allowing them to open up chains in not only urban neighborhoods, but rural areas as well. They strive to keep prices low by selectively choosing their supply partners and even being a part of the Retail Value Chain Federation. Family Dollar …show more content…
Since the acquisition, Dollar Tree and Family Dollar had $4.8 billion in net sells during their recent quarter, an increase of 2.1% according to Chief Executive Officer of Dollar Tree, Bob Sasser (Business Wire, 2015). According to their release, their net sales increased 136% and gross profit increased by $674.7 million. Dollar General takes great pride in keeping their shareholders up to date on company matters through their Investor Relations website. Here an investor can keep track of financial information, stock information and company
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