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Swot Analysis Of Five Guys

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Swot Analysis Of Five Guys
Five Guys Burgers & Fries: Ingredients for Success
Lakita S. Spearmon
Professor Dr. William Vasquez
BUS508-Contemporary Business
October 27, 2013

FIVE GUYS BURGERS & FRIES: INGREDIENTS FOR SUCCESS
Five Guys’ Philosophy Jerry Murrell, owner of Five Guys, believed that in order to compete with large and well established fast-food chains, they would need to concentrate on the quality of their product and the satisfaction of their customers (Wiley, J. 2011). Jerry Murrell’s business plan is “Sell a really good, juicy burger on a fresh bun. Make perfect French fries, Don’t cut corners.” (Wiley, J. 2011). The meat for the burgers—80 percent lean—is always fresh, never frozen, and their plants so clean, you could …show more content…
Magazine 2010).
Factors that Contributed to Five Guys Success Five Guys fast growth may be fueled by its requirement that franchisees develop a minimum of five restaurants (Wiley, J. 2011). Five Guys have many of the same vendors they did in 1986 (USA Today 2012). Five Guys fresh, made-to-order burgers and fries have been the recipe to their success (USA Today 2012). Five Guys sticks to what they know best—burgers and fries. Five Guys tried serving coffee but the youth teenagers that worked for them didn’t know anything about coffee, so coffee was not a good idea (Inc. Magazine 2010). Five Guys also tried a chicken sandwich but that didn’t work either but Five Guys do have hot dogs on their menu, but other than that, all you going to get from Five Guys is burgers and fries (Inc. Magazine 2010). Five Guys says the best salesman is the customer because if you treat that customer right then that customer will advertise for you (Inc. Magazine …show more content…
For example, they may attract customers to the company’s products, thereby boosting sales and profits (The Times 100, 2002). Five Guys attract customers by treating them right & concentrating on the satisfaction of their customers. Ethical behavior and corporate social responsibility can also make employees want to stay with the business, reduce labor turnover, and therefore increase productivity; also, attract more employees that wants to work for the business, which enables the company to get the most talented employees (The Times 100, 2002). Five Guys cares about their employees because they collect 1.5% from all their franchisees and give bonuses to the crews that score the highest on the weekly audits.
Conclusion
Five Guys Burgers and Fries is America’s fastest growing restaurant chain. There are 5 reasons why Five Guys is a big success: (1) the best salesman is the customer. If you treat the customer right then that customer will sell and advertise for you. (2) Every position at the company has value. Some employees may not enjoy some of the job duties such as cleaning restrooms or even smiling but it’s important to make employee feel a sense of ownership—and
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