SWOT Analysis of GE
STRENGTHS
Global recognition: General Electric has ventured into the world market thus gaining global recognition for its unique goods and services. In the year 2009, Forbes magazine ranked GE as the world 's largest company. Hurbert (2007) notes that General Electric 's brand is the world 's most recognized brand. This kind of recognition has given it a competitive edge over other companies due to its ability to attract more customers.
Global strength and competitiveness:The Company’s products have been recognized for their quality and the company is known for meeting customer-specific needs (General Electric, 2009). As a result, it has attracted numerous clients including corporations and government agencies and its competitive position is quite favorable. GE is the biggest lender in many of the countries where it invests with exception of the United States (Hurbert, 2007). Its power generation equipment generates a quarter of the world 's electricity everyday.
Excellent Management: GE utilizes a unique management style, whereby business operations are divided into business units. Each business unit plays a distinct role within the company and has its own independent management. Examples include GE Commercial Finance, GE Equipment Services, GE Energy, GE Insurance, and GE Consumer Finance among others. This kind of management style increases productivity due to the high level of accountability and efficiency that business unit managers are expected to maintain.
Diversified lines of operation:GE has invested in a wide range of products under its units. These activities range from technology, energy, automotives, and aviation and home appliances to financial services and insurance services among other undertakings. This kind of diversification shields the company from risks in case of misfortunes.
Environmental initiatives: GE has ventured into environmental initiatives as it embraces the green economy and increased social responsibility. Its
Global recognition: General Electric has ventured into the world market thus gaining global recognition for its unique goods and services. In the year 2009, Forbes magazine ranked GE as the world 's largest company. Hurbert (2007) notes that General Electric 's brand is the world 's most recognized brand. This kind of recognition has given it a competitive edge over other companies due to its ability to attract more customers.
Global strength and competitiveness:The Company’s products have been recognized for their quality and the company is known for meeting customer-specific needs (General Electric, 2009). As a result, it has attracted numerous clients including corporations and government agencies and its competitive position is quite favorable. GE is the biggest lender in many of the countries where it invests with exception of the United States (Hurbert, 2007). Its power generation equipment generates a quarter of the world 's electricity everyday.
Excellent Management: GE utilizes a unique management style, whereby business operations are divided into business units. Each business unit plays a distinct role within the company and has its own independent management. Examples include GE Commercial Finance, GE Equipment Services, GE Energy, GE Insurance, and GE Consumer Finance among others. This kind of management style increases productivity due to the high level of accountability and efficiency that business unit managers are expected to maintain.
Diversified lines of operation:GE has invested in a wide range of products under its units. These activities range from technology, energy, automotives, and aviation and home appliances to financial services and insurance services among other undertakings. This kind of diversification shields the company from risks in case of misfortunes.
Environmental initiatives: GE has ventured into environmental initiatives as it embraces the green economy and increased social responsibility. Its
References: Chasnoff, D. (1991). Deadly deception: General electric, nuclear weapons and our environment. Newday. General Electrical. (2009). Our company. Retrieved from www.ge.com Hurbert, P. (2007). General electric company profile. United States: Market Research. Makower, J. (2005). Ecoimagination: Inside GE’s power play. World Changing