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Swot Analysis Of Glentel

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Swot Analysis Of Glentel
GLENTEL is the largest independent multi-carrier mobile phone retailer in Canada and a leading provider of innovative and reliable telecommunications services and solutions in Canada that service thousands of consumers and commercial communications customers.
PORTER’S 5 FORCE MODEL:
INDUSTRY RIVALRY – It’s very competitive. Pricing plans, trying to load you away, celebrity endorsements. This is a very competitive industry. People compete on cost and on differentiation. Each competitor offers incentives that the other one may not have.
POTENTIAL PLAYERS – Really cost exorbitant. It takes a lot of capital to compete with large companies that are already doing business in the cell phone industry. So the threat of new entrances is very low.
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