Swot Analysis of Grameenphone Ltd.
SWOT Analysis of Grameenphone Ltd.
Abstract:
Grameenphone widely known as GP, is the leading telecommunications service provider inBangladesh. With more than 32 million subscribers (as of June 2011), Grameenphone is the largestcellular operator in the country. It is a joint venture enterprise between Telenor and Grameen TelecomCorporation, a non-profit sister concern of the internationally acclaimed microfinance organization andcommunity development bank Grameen Bank. Grameenphone was the first company to introduceGSM technology in Bangladesh. It also established the first 24-hour Call Center to support itssubscribers. With the slogan
Stay Close
, stated goal of Grameenphone is to provide affordabletelephony to the entire population of Bangladesh. From the SWOT analysis we are trying to know thecompany’s strategic position as well as Strengths, Weaknesses, Opportunities, and Threats.
1.STRENGTHS
Good Ownership Structure:
Grameenphone has the best ownership structure in thetelecommunication industry in Bangladesh. Telenor is one of the largest companies,which is operating in different countries around the world. Again, in Bangladesh,Grameen Bank is one of the largest NGO, which has the sound communication allover the country. It is a joint venture enterprise between Telenor (55.8%), the largesttelecommunications service provider in Norway with mobile phone operations in 12other countries, and Grameen Telecom Corporation (34.2% ), a non-profit sisterconcern of the internationally acclaimed micro-credit pioneer Grameen Bank. Theother 10% shares belong to general retail and institutional investors.
Figure-1:
Ownership Structure
Source:
Internet
Market Leader:
Grameenphone is the first organization in Bangladesh, which hasreached to the general people. Though Citycell had started their operation beforehand,but they were unable to reach the general people. So, the people are being used towith Grameenphone. This is a huge advantage of Grameenphone.
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Abstract:
Grameenphone widely known as GP, is the leading telecommunications service provider inBangladesh. With more than 32 million subscribers (as of June 2011), Grameenphone is the largestcellular operator in the country. It is a joint venture enterprise between Telenor and Grameen TelecomCorporation, a non-profit sister concern of the internationally acclaimed microfinance organization andcommunity development bank Grameen Bank. Grameenphone was the first company to introduceGSM technology in Bangladesh. It also established the first 24-hour Call Center to support itssubscribers. With the slogan
Stay Close
, stated goal of Grameenphone is to provide affordabletelephony to the entire population of Bangladesh. From the SWOT analysis we are trying to know thecompany’s strategic position as well as Strengths, Weaknesses, Opportunities, and Threats.
1.STRENGTHS
Good Ownership Structure:
Grameenphone has the best ownership structure in thetelecommunication industry in Bangladesh. Telenor is one of the largest companies,which is operating in different countries around the world. Again, in Bangladesh,Grameen Bank is one of the largest NGO, which has the sound communication allover the country. It is a joint venture enterprise between Telenor (55.8%), the largesttelecommunications service provider in Norway with mobile phone operations in 12other countries, and Grameen Telecom Corporation (34.2% ), a non-profit sisterconcern of the internationally acclaimed micro-credit pioneer Grameen Bank. Theother 10% shares belong to general retail and institutional investors.
Figure-1:
Ownership Structure
Source:
Internet
Market Leader:
Grameenphone is the first organization in Bangladesh, which hasreached to the general people. Though Citycell had started their operation beforehand,but they were unable to reach the general people. So, the people are being used towith Grameenphone. This is a huge advantage of Grameenphone.
Network