Swot Analysis of Logistics Company
SWOT ANALYSIS OF THE LOGISTICS PROCESS OF
SHUN YUE CEMENT COMPANY LIMITED
Thesis
JIA NI CHEN
Degree Programme in International Business
International Marketing Management
Accepted ___.___._____ __________________________________
1
SAVONIA UNIVERSITY OF APPLIED SCIENCES
Business and Administration, Varkaus
Degree Programme, option
Bachelor of Business Administration, International Business, International Marketing
Management
Author(s)
Jia ni Chen
Title of study
SWOT analysis of the logistics process of Shun Yue Cement Company Limited
Type of project
Date
Thesis
Supervisor(s) of study
05.10.2011
Pages
85+5
Executive organization
Tuula Linnas
Abstract
The objective of this thesis was to evaluate the operation of the logistics department of Shun
Yue Cement Company Limited, China. The company is a middle-size company specializing in the sales and transportation of cement. However, the rapid development in the various areas of the logistics industry poses great challenges to the company.
The theoretical framework of the study consists of two major theories: business SW OT analysis and logistics process. The background research was conducted by means of both quantitative and quantitative methods. The qualitative method included a face -to-face interview with the supervisor of the logistics department and several interviews with the company’s customers. The quantitative analysis was carried out by means of questionnaires which were sent to the employees of the company.
The results of the study show that there are many important objectives for development in the areas like marketing, information system, customer service of Shun Yue Cement
Company Limited. Based on the results, the company should focus on its operations in these areas to face the challenges of logistics industry in the future.
Keywords
Shun Yue Cement Company Limited, SWOT analysis, Logistics process.
2
TABLE OF CONTENTS
1
INTRODUCTION
SHUN YUE CEMENT COMPANY LIMITED
Thesis
JIA NI CHEN
Degree Programme in International Business
International Marketing Management
Accepted ___.___._____ __________________________________
1
SAVONIA UNIVERSITY OF APPLIED SCIENCES
Business and Administration, Varkaus
Degree Programme, option
Bachelor of Business Administration, International Business, International Marketing
Management
Author(s)
Jia ni Chen
Title of study
SWOT analysis of the logistics process of Shun Yue Cement Company Limited
Type of project
Date
Thesis
Supervisor(s) of study
05.10.2011
Pages
85+5
Executive organization
Tuula Linnas
Abstract
The objective of this thesis was to evaluate the operation of the logistics department of Shun
Yue Cement Company Limited, China. The company is a middle-size company specializing in the sales and transportation of cement. However, the rapid development in the various areas of the logistics industry poses great challenges to the company.
The theoretical framework of the study consists of two major theories: business SW OT analysis and logistics process. The background research was conducted by means of both quantitative and quantitative methods. The qualitative method included a face -to-face interview with the supervisor of the logistics department and several interviews with the company’s customers. The quantitative analysis was carried out by means of questionnaires which were sent to the employees of the company.
The results of the study show that there are many important objectives for development in the areas like marketing, information system, customer service of Shun Yue Cement
Company Limited. Based on the results, the company should focus on its operations in these areas to face the challenges of logistics industry in the future.
Keywords
Shun Yue Cement Company Limited, SWOT analysis, Logistics process.
2
TABLE OF CONTENTS
1
INTRODUCTION
References: Bask Anu H. & Vepsäläinen Ari P. J. 1998 Opening markets for logistics Blanchard Benjamin, S. 1998 Logistics engineering and management Fielding Nigel G. & Lee Raymond M. 1991 Using Computers in Qualitative Research Londe Bernard J. La & Cooper Martha C. 1989 Partnerships in proving customer service: a third party perspective Stock James R. & Lambert Douglas M. 1993 Strategic logistics management