swot analysis of lufthansa airlines
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SURYA KORITALA
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FINAL PROJECT
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NAME :
SURYA KORITALA
COURSE CODE :
ILT101-81
SECTION :
EET
SEMESTER :
VIII
INSTRUCTORS NAME :
YELENA RUDINSKAYA
TITLE :
SWOT ANALYSIS OF LUFTHANSA
AIRLINES
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Page 1
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SURYA KORITALA
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HISTORY
Lufthansa, Its is the second largest airline industry in Europe and its been established in 1926. The name lufthansa came from the two dutch companies which has been merged together and formed a name in 1933. As in 1930’s war has become a huge disadvantage for the company because of the cancelling of the transport flights and soon after the war it has begun a fresh start to the company. At that time the technology has been developed very rapidly were propellor has been replaced by jet engines and the travelling time has became very fast.
Despite in several crises it has soon adopted into wide body aircrafts and made into the cargo industry as well, As the time progressing lufthansa has been modifying its needs and requirements according to the costumer satisfaction.
But then the major crises in early 1990’s has threatened the airline industry lufthansa sought the star alliance corporation and eventually found the way out of the crises and transformed from airline to aviation group.
Swiss international airline has become a part of the lufthansa, and established a following take over the british midland and as well a the austrain airlines.
In 2013, Lufthansa achieved top rankings at the “World
Airline Awards 2013” in the categories “Best Transatlantic Airline”, “Best Western European Airline”, and “Best First Class Airline Lounge”.
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Page 2
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SURYA KORITALA
Strengths
• Flexibility in flying
• Full performance and reliability
• Global Operations.
• Refocusing of Diversification and establishment or “Divisions”.
• Strategic ability to predict future trends.
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Focus on quality
SURYA KORITALA
!
!
!
FINAL PROJECT
!
NAME :
SURYA KORITALA
COURSE CODE :
ILT101-81
SECTION :
EET
SEMESTER :
VIII
INSTRUCTORS NAME :
YELENA RUDINSKAYA
TITLE :
SWOT ANALYSIS OF LUFTHANSA
AIRLINES
!
!
!
!
!
!
!
!
!
!
!
!
Page 1
!
SURYA KORITALA
!
HISTORY
Lufthansa, Its is the second largest airline industry in Europe and its been established in 1926. The name lufthansa came from the two dutch companies which has been merged together and formed a name in 1933. As in 1930’s war has become a huge disadvantage for the company because of the cancelling of the transport flights and soon after the war it has begun a fresh start to the company. At that time the technology has been developed very rapidly were propellor has been replaced by jet engines and the travelling time has became very fast.
Despite in several crises it has soon adopted into wide body aircrafts and made into the cargo industry as well, As the time progressing lufthansa has been modifying its needs and requirements according to the costumer satisfaction.
But then the major crises in early 1990’s has threatened the airline industry lufthansa sought the star alliance corporation and eventually found the way out of the crises and transformed from airline to aviation group.
Swiss international airline has become a part of the lufthansa, and established a following take over the british midland and as well a the austrain airlines.
In 2013, Lufthansa achieved top rankings at the “World
Airline Awards 2013” in the categories “Best Transatlantic Airline”, “Best Western European Airline”, and “Best First Class Airline Lounge”.
!
!
!
!
!
Page 2
!
SURYA KORITALA
Strengths
• Flexibility in flying
• Full performance and reliability
• Global Operations.
• Refocusing of Diversification and establishment or “Divisions”.
• Strategic ability to predict future trends.
!
!
!
!
!
!
Focus on quality
Cited: ! http://reports.lufthansa.com/2008/ar/toourshareholders/ourstrengthsindetail.html ! http://www.lhconsulting.com/career/career-opportunities/ ! Page 6