Swot Analysis of Lycatelecom in India
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2.9 SWOT ANALYSIS
The overall evaluation of a company’s strengths, weaknesses, opportunities, and threats is called SWOT analysis. It’s way of monitoring the external and internal marketing environment.
INTERNAL ENVIRONMENT (STRENGTHS & WEAKNESSES)
Every business organization has certain strengths and weaknesses. The best way to develop a business is to take advantage of their strengths and remove their weaknesses. The best way to evaluate the strengths and weaknesses within a business is by using Marketing Memo: checklist for performing strengths/weaknesses analysis.
EXTERNAL ENVIRONMENT( OPPORTUNITIES & THREAT)
A business unit must monitor key microenvironment forces and significant microenvironment factors that affect its ability to earn profits. Good marketing is the art of finding, developing, and profiting from these opportunities.
SWOT analysis helps in Goal formulation.
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STRENGHTS
* CHEAPEST TARIFF PLAN
The tariff and plans of Lyca is way ahead economical than any of its competitor. This is its strongest point. Unlike other competitors it does not ask for any credit card details from the customer neither any rental fee is taken.
* STRONG RETAIL DISTRIBUTION
Apart from bulk sales there is also huge response for the retail sales.
* GOOD MARKET REPUTATION IN FOREIGN
Lyca is the market leader in UK and have 7,50,000 stores worldwide. People who have travelled earlier to the European countries have seen the presence of Lyca, hence it becomes easier to convince them.
* NO BAD FEEDBACK
Unlike most of the competitors Lyca carries no bad name. If any of the customers face any kind of difficulty the executives always get back to them as soon as possible to clear all the doubts also there are Lyca stores in the visiting countries which always clear any problem.
* SALES FORCE EFFECTIVENESS
The sales force of Lyca
2.9 SWOT ANALYSIS
The overall evaluation of a company’s strengths, weaknesses, opportunities, and threats is called SWOT analysis. It’s way of monitoring the external and internal marketing environment.
INTERNAL ENVIRONMENT (STRENGTHS & WEAKNESSES)
Every business organization has certain strengths and weaknesses. The best way to develop a business is to take advantage of their strengths and remove their weaknesses. The best way to evaluate the strengths and weaknesses within a business is by using Marketing Memo: checklist for performing strengths/weaknesses analysis.
EXTERNAL ENVIRONMENT( OPPORTUNITIES & THREAT)
A business unit must monitor key microenvironment forces and significant microenvironment factors that affect its ability to earn profits. Good marketing is the art of finding, developing, and profiting from these opportunities.
SWOT analysis helps in Goal formulation.
-------------------------------------------------
STRENGHTS
* CHEAPEST TARIFF PLAN
The tariff and plans of Lyca is way ahead economical than any of its competitor. This is its strongest point. Unlike other competitors it does not ask for any credit card details from the customer neither any rental fee is taken.
* STRONG RETAIL DISTRIBUTION
Apart from bulk sales there is also huge response for the retail sales.
* GOOD MARKET REPUTATION IN FOREIGN
Lyca is the market leader in UK and have 7,50,000 stores worldwide. People who have travelled earlier to the European countries have seen the presence of Lyca, hence it becomes easier to convince them.
* NO BAD FEEDBACK
Unlike most of the competitors Lyca carries no bad name. If any of the customers face any kind of difficulty the executives always get back to them as soon as possible to clear all the doubts also there are Lyca stores in the visiting countries which always clear any problem.
* SALES FORCE EFFECTIVENESS
The sales force of Lyca