Swot Analysis Of Myer
Older Pre-retirement Woman
SUMMARY
Tracy is a 58 years old woman, who is now at a pre-retirement position at Commonwealth, she is working as a senior business analyst there. She can still get a high wage about $180,000(Payscale,2016). She is graduated from Sydney University with a master of Commerce degree. Her children all stayed overseas, so there is only she and her husband at home, which means this is a household of 2. She lives in a 2 bedrooms apartment at King St near Darling Harbor. As the fact that her children are working overseas, Tracy travels overseas every year. She is also a dog owner for two years after her pre-retirement. Tracy cares about her own beauty as well, she is a loyal customer of Jurlique.
PSYCHOGRAPHICS
According to Arna (2016), over 60% of Australian families own pets. Arna(2016) also find that pet owners aged 65 and over account more than 21% of pet product revenue. …show more content…
The strengths of Myer are on four aspects. Firstly, Myer is positioning at upscale high range departmental retail store in Australia. Tracy fit this segmentation, so she feels engaged when shopping at Myer. Secondly, there is a variety of choice for consumers to choose for different needs. Tracy can purchase not only cloth but also accessories at Myer with an acceptable price, she does not need to walk around to find the brand or specific product she needs. So it is convenient for Tracy to shopping at Myer. Thirdly, the brand competitiveness and reputation of Myer is strong. Tracy does not really care much about price, the thing she cared most is quality. Myer can offer high-quality products for customers. Fifthly, Myer has an excellent customer-focused service. Myer has a well-established customer service system, such as product recall and refund or exchange policy (Myer, 2016). With this in mind, Tracy feels safe when she purchases at
SUMMARY
Tracy is a 58 years old woman, who is now at a pre-retirement position at Commonwealth, she is working as a senior business analyst there. She can still get a high wage about $180,000(Payscale,2016). She is graduated from Sydney University with a master of Commerce degree. Her children all stayed overseas, so there is only she and her husband at home, which means this is a household of 2. She lives in a 2 bedrooms apartment at King St near Darling Harbor. As the fact that her children are working overseas, Tracy travels overseas every year. She is also a dog owner for two years after her pre-retirement. Tracy cares about her own beauty as well, she is a loyal customer of Jurlique.
PSYCHOGRAPHICS
According to Arna (2016), over 60% of Australian families own pets. Arna(2016) also find that pet owners aged 65 and over account more than 21% of pet product revenue. …show more content…
The strengths of Myer are on four aspects. Firstly, Myer is positioning at upscale high range departmental retail store in Australia. Tracy fit this segmentation, so she feels engaged when shopping at Myer. Secondly, there is a variety of choice for consumers to choose for different needs. Tracy can purchase not only cloth but also accessories at Myer with an acceptable price, she does not need to walk around to find the brand or specific product she needs. So it is convenient for Tracy to shopping at Myer. Thirdly, the brand competitiveness and reputation of Myer is strong. Tracy does not really care much about price, the thing she cared most is quality. Myer can offer high-quality products for customers. Fifthly, Myer has an excellent customer-focused service. Myer has a well-established customer service system, such as product recall and refund or exchange policy (Myer, 2016). With this in mind, Tracy feels safe when she purchases at