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Swot Analysis of Oracle Corp & Sap Ag

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Swot Analysis of Oracle Corp & Sap Ag
Principles of Marketing | Assignment 1 | Submitted to Mr. Hasan Javid |

By Sultan Lashari ( 10k – 2629 )
9/16/2011
|

Contents S.W.O.T Analysis of ORACLE 4 Strengths: 4 Weaknesses: 4 Opportunities: 5 Threats: 5 S.W.O.T Analysis of SAP AG 6 Strengths: 6 Weaknesses: 6 Opportunities: 7 Threats: 7

Oracle provides the world’s most complete, open, and integrated business software and hardware systems, with more than 370,000 customers—including 100 of the Fortune 100—representing a variety of sizes and industries in more than 145 countries around the globe. Oracle's product strategy provides flexibility and choice to our customers across their IT infrastructure. Now, with Sun server, storage, operating-system, and virtualization technology, Oracle is the only vendor able to offer a complete technology stack in which every layer is integrated to work together as a single system. In addition, Oracle's open architecture and multiple operating-system options gives our customers unmatched benefits from industry-leading products, including excellent system availability, scalability, energy efficiency, powerful performance, and low total cost of ownership.
Starting more than 30 years ago with Oracle's innovative relational database, the Oracle stack today includes Oracle Enterprise Linux, Oracle VM, Oracle Fusion Middleware, and the largest and most complete set of industry and business applications software on the market. The addition of Sun storage and systems technology makes the Oracle stack complete.
Oracle integrates every layer of the IT stack to deliver compelling value, based on high system availability and security, stunning performance, and low TCO. Only Oracle can offer this stack advantage to its customers through deep and seamless integration between the tiers that our competitors cannot match.
Throughout its history Oracle has proved it can build for the future on the foundation of its innovations and its intimate knowledge of customer challenges

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