Swot Analysis Of Redbox

In the business industry, some businesses survive and others do not, depending on the consumer demand as well as the competition of others. One business that has thrived through challenges of being a new business in the industry, is Redbox. When Redbox started out, the company faced many challenges that could have ultimately held them back but the company pressed on in an effort to succeed. Such challenges consisted of identifying a consumer need, the price of the movie rental verses making a profit, the strategy that would be used to get consumers to buy in on the product, and avoiding widespread failure (Ferrell, O.C., Hirt, G.A., & Ferrell, L., 2014). To overcome these challenges, the leaders of Redbox took a cautious approach instead of