Swot Analysis of F & N Limited
Summary of F & N Foods Singapore
The main purpose of this project is to develop a strategic planning in order to take an organization related to the hospitality. For this project I have chosen Fraser and Neave, Limited (F&N) has been quenching the thirst of generations of consumers and is today a leading player in the food and beverage arena in Singapore and Malaysia.
Committed to meeting the health and wellness needs of consumers in the region and across the world, F&N is driven by its overarching philosophy of Pure Enjoyment, Pure Goodness. F&N has built a wide and exciting portfolio of beverage and food products with a strong emphasis on healthy enjoyment. Brands under the F&N umbrella include 100PLUS isotonic drinks, F&N MAGNOLIA milk, F&N FRUIT TREE juices, F&N NUTRISOY, F&N SEASONS Asian-inspired drinks and teas, F&N ICE MOUNTAIN water and F&N aLIVE yoghurt, alongside the familiar range of F&N sparkling drinks. Many of the F&N brands are market leaders in their respective categories.
In recognition of the high quality and safety standards of F&N products and their distinctive marketing, the company has been conferred many awards and accolades such as HACCP accreditation since 2003 for F&N Foods and Superbrands gold recognition. F&N’s established networks and strategic partnerships provide the company with the impetus to continually innovate and expand its portfolio of brands while strengthening its capabilities across the
The main purpose of this project is to develop a strategic planning in order to take an organization related to the hospitality. For this project I have chosen Fraser and Neave, Limited (F&N) has been quenching the thirst of generations of consumers and is today a leading player in the food and beverage arena in Singapore and Malaysia.
Committed to meeting the health and wellness needs of consumers in the region and across the world, F&N is driven by its overarching philosophy of Pure Enjoyment, Pure Goodness. F&N has built a wide and exciting portfolio of beverage and food products with a strong emphasis on healthy enjoyment. Brands under the F&N umbrella include 100PLUS isotonic drinks, F&N MAGNOLIA milk, F&N FRUIT TREE juices, F&N NUTRISOY, F&N SEASONS Asian-inspired drinks and teas, F&N ICE MOUNTAIN water and F&N aLIVE yoghurt, alongside the familiar range of F&N sparkling drinks. Many of the F&N brands are market leaders in their respective categories.
In recognition of the high quality and safety standards of F&N products and their distinctive marketing, the company has been conferred many awards and accolades such as HACCP accreditation since 2003 for F&N Foods and Superbrands gold recognition. F&N’s established networks and strategic partnerships provide the company with the impetus to continually innovate and expand its portfolio of brands while strengthening its capabilities across the