Swot Analysis on Apple Inc

Introduction Businesses are set up to provide services or products for profit. We find people with very good business ideas but no source of funding. Ironically, there are people with funds but no viable business ideas. Matching these two set of people involves much considerations. Investors want to invest in ventures where returns are high and businesses need funding that will not eat into their profits. The decision to invest in a company goes beyond just the financial statement or report of a business. It includes careful analysis of a business’s ownership structure, customers, products, reputation, competitors, and stakeholders. This essay will look at the Strengths, Weaknesses, Threats, and Opportunities (SWOT analysis) of Apple Incorporated from the perceptive of an investor. This piece will further look at the parts of the SWOT analysis relevant in investment decisions regarding Apple or otherwise.
Apple is engaged in design, development and marketing, of personal computers, media devices, and portable digital music players. The company also sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. The Apple brand is well recognized among most consumers. The company's strong brand enables it to command a premium pricing and create significant demand for its products such as iMac, iPod, iPhone, and iPad. Strong brand image gives the company an edge over regional and global competitors. However, rising popularity of Android may affect the attractiveness of Apple's iOS affecting the market share of Apple (Research and Markets (http://www.researchandmarkets.com/research/b8db5c/apple).

It is difficult to predict what will happen to this company. But a SWOT analysis (which measures the strengths, weaknesses, opportunities, and threats to a business) can help to understand the company's current position and where it may go in the future. Research and Markets