SWOT Analysis Red Bull
Emotional context
Red Bull’s essence is based on its authenticity and free soul. As such a modern and young brand, they demonstrate it through extreme sports and challenging events, where they provide customers with a product that gives them the strength and energy they are looking for. They have built deep and strong emotional links that connect with their audience through every visible element: logo, slogan and can.
Logo.
Red Bull Logo
Red Bull´s gold and red logo has been consistent over time. The two red bulls facing each other are a symbol of strength, energy power, risk-taking and aggressiveness. The sun rising alike background makes reference to its Asian roots (Thailand). The blue and silver symbolize intellect and “coolness” while the red and yellowish characterize emotion.
Slogan
“Red Bull gives you wings”
Wings & the product
Wings & the people
Wings literally
The Product. It makes an approach with their audience in a concrete level of a product that vitalizes mind and body, giving you energy and increasing performance, concentration and metabolism. The People. With this slogan Red Bull creates emotional links with its audience, young people that value their freedom, independence and adventurous lifestyle.
Literally. Red Bull also takes its slogan ‘gives you wings’ literally. They have a series called Red Bull Air Race where pilots fly around a course in a race for the fastest time. They also have Red Bull FlugTag, a contest in which people build homemade flying machines to launch off a pier. Red Bull recently just launched Felix Baumgartner from the edge of space. And one event that proves Red Bull’s commitment to its wing-giving promise is Red Bull Paper Wings, a worldwide paper plane competition.
Red Bull FlugTag
Red Bull Paper Wings
Can
Red Bull’s 8.3 ounce can has an appeal that connects with its consumers. It is a taller can that gives a more “modern” image than other cola-cans making it unique and
Red Bull’s essence is based on its authenticity and free soul. As such a modern and young brand, they demonstrate it through extreme sports and challenging events, where they provide customers with a product that gives them the strength and energy they are looking for. They have built deep and strong emotional links that connect with their audience through every visible element: logo, slogan and can.
Logo.
Red Bull Logo
Red Bull´s gold and red logo has been consistent over time. The two red bulls facing each other are a symbol of strength, energy power, risk-taking and aggressiveness. The sun rising alike background makes reference to its Asian roots (Thailand). The blue and silver symbolize intellect and “coolness” while the red and yellowish characterize emotion.
Slogan
“Red Bull gives you wings”
Wings & the product
Wings & the people
Wings literally
The Product. It makes an approach with their audience in a concrete level of a product that vitalizes mind and body, giving you energy and increasing performance, concentration and metabolism. The People. With this slogan Red Bull creates emotional links with its audience, young people that value their freedom, independence and adventurous lifestyle.
Literally. Red Bull also takes its slogan ‘gives you wings’ literally. They have a series called Red Bull Air Race where pilots fly around a course in a race for the fastest time. They also have Red Bull FlugTag, a contest in which people build homemade flying machines to launch off a pier. Red Bull recently just launched Felix Baumgartner from the edge of space. And one event that proves Red Bull’s commitment to its wing-giving promise is Red Bull Paper Wings, a worldwide paper plane competition.
Red Bull FlugTag
Red Bull Paper Wings
Can
Red Bull’s 8.3 ounce can has an appeal that connects with its consumers. It is a taller can that gives a more “modern” image than other cola-cans making it unique and