Swot Anaysis of Kfc
KFC SWOT ANALYSIS:-
STRENGTHS:-
• KFC is continuing to rule the chicken division with sales in 1999 of 1.4 billion
• Even with gain by Boston and Chick-fill A, KFC customer standards remained loyal to the KFC brand because of its unique taste.
• KFC has continued to rule the dinner and take out part of the industry.
• Very strong trademarks recipes.
• It gains the highest rank among all chicken restaurant chain convenience and different menu varieties of items.
• It generates $ 1 billion every year.
WEAKNESS:-
• KFC loosing their market share and the other chicken chain increased their sales at a faster rate.
• The share of KFC chicken segment sales falls from 71% in 1989, to less than 56% in 1999, 15% drop in 10 years duration.
• In US market KFC is maintain as leader so extensively expand to increase the base of US market , which was growing only at the rate of 1% per year.
• Its rank failed to be in top 20 in growth rate in 2000.
• Due to lack of knowledge about their values of customer.
• Due to the question of over franchising it leads to loss of quality and control.
• Very low lack of focus on the R&D.
OPPURTUNITIES:-
• In the sandwich segment McDonald’s accounted for 35% and the Burgering gaining market share of 16%.
• The restaurants of friends and shoney’s are closed forcefully due to declining profits.
• Pizza Hut and little caesuras are closed restaurants which are performing very low in the Pizza segmentation.
• Very soon Boston market entered Bankrupty proceeding in 1999.
• For fast food restaurants mainly consists of largest group is Baby boomers of aged 35 to 50.
THREATS:-
• 1.5 million per year sale was generated McDonald’s.
• The more growth in dinner house was came from new unit construction in small towns and suburban market.
• Steak n shake and cracker Barrel expend its restaurant by more than 10% in family restaurant.
• The distant second company Popeye which producing of sales 1 billion which is nearest to KFC.
•
STRENGTHS:-
• KFC is continuing to rule the chicken division with sales in 1999 of 1.4 billion
• Even with gain by Boston and Chick-fill A, KFC customer standards remained loyal to the KFC brand because of its unique taste.
• KFC has continued to rule the dinner and take out part of the industry.
• Very strong trademarks recipes.
• It gains the highest rank among all chicken restaurant chain convenience and different menu varieties of items.
• It generates $ 1 billion every year.
WEAKNESS:-
• KFC loosing their market share and the other chicken chain increased their sales at a faster rate.
• The share of KFC chicken segment sales falls from 71% in 1989, to less than 56% in 1999, 15% drop in 10 years duration.
• In US market KFC is maintain as leader so extensively expand to increase the base of US market , which was growing only at the rate of 1% per year.
• Its rank failed to be in top 20 in growth rate in 2000.
• Due to lack of knowledge about their values of customer.
• Due to the question of over franchising it leads to loss of quality and control.
• Very low lack of focus on the R&D.
OPPURTUNITIES:-
• In the sandwich segment McDonald’s accounted for 35% and the Burgering gaining market share of 16%.
• The restaurants of friends and shoney’s are closed forcefully due to declining profits.
• Pizza Hut and little caesuras are closed restaurants which are performing very low in the Pizza segmentation.
• Very soon Boston market entered Bankrupty proceeding in 1999.
• For fast food restaurants mainly consists of largest group is Baby boomers of aged 35 to 50.
THREATS:-
• 1.5 million per year sale was generated McDonald’s.
• The more growth in dinner house was came from new unit construction in small towns and suburban market.
• Steak n shake and cracker Barrel expend its restaurant by more than 10% in family restaurant.
• The distant second company Popeye which producing of sales 1 billion which is nearest to KFC.
•